All Content Company Confidential ©2013 Dynamic Signal

Creating Brand Advocates via Employee Engagement

All Content Company Confidential ©2013 Dynamic Signal

About Dynamic Signal

Dynamic Signal is a social software company that helps brands connect with and manage their relationships with influencers, customers and employees to turn them into social marketers on behalf of the brand

• Founded in 2010• 50 people based in San Francisco, NY, LA• $24m funding: Venrock, Time Warner, Trinity,

Cox

All Content Company Confidential ©2013 Dynamic Signal

All Content Company Confidential ©2013 Dynamic Signal

Fans Advocates

Passionate VoicesInfluencers

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Over 100 Tools…

All Content Company Confidential ©2013 Dynamic Signal

Quality

All Content Company Confidential ©2013 Dynamic Signal

Participation

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Incentives & Prizes

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Legal Disclosures

All Content Company Confidential ©2013 Dynamic SignalJust Add Water….

All Content Company Confidential ©2013 Dynamic Signal

Why Engage

Employees?

Knowledge Base

Enjoy Sharing

Recognition

Team Building

Gamification

Job Satisfaction

Low Risk

Participation

All Content Company Confidential ©2013 Dynamic Signal

The Good News…

Over 50% of employees want to

share news/info about their company

73% say they would share more/often

-----Top issues listed

What to share? (#1)

When?Is it okay?

Recognition (#2)

All Content Company Confidential ©2013 Dynamic Signal

• Send out messages• Random distribution

• No scheduling• Content controls• Measurement?• 3rd Party crutch

Large amounts of untapped earned media wasted…

Execs/Leadership…

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Tap into earned media power of…

Employees

Investors/ Advisors

Partners /Franchises

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1. Align with corporate social media policy2. 100% opt-in optional program3. No surreptitious monitoring -

transparent4. Recognize participation5. Team leaderboards & gaming6. “Always On” & “Mobile First”7. Be authentic8. Give employees space9. Share employee posts/accounts10.Encourage employee content

Best Practices for Employee Engagement

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How Does VoiceStorm Work?

Claim AccountOutbound Messaging

Register Social Accounts

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Always On Relevant Content

• PR & News• Product Info• Deals &

Coupons• Promotions• Events• Recruiting & HR

All Content Company Confidential ©2013 Dynamic Signal

Management Dashboard

Employee CRM & Management Content Curation & Publishing