Creating Brand Advocates via Employee Engagement
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All Content Company Confidential ©2013 Dynamic Signal Creating Brand Advocates via Employee Engagement
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While some companies harness the power of their employees to create brand advocates, most do not. This presentation focuses on how companies can tap their internal network of employees to create brand advocates. We will provide best practices to mobilize and activate your employees.
Transcript of Creating Brand Advocates via Employee Engagement
All Content Company Confidential ©2013 Dynamic Signal
Creating Brand Advocates via Employee Engagement
All Content Company Confidential ©2013 Dynamic Signal
About Dynamic Signal
Dynamic Signal is a social software company that helps brands connect with and manage their relationships with influencers, customers and employees to turn them into social marketers on behalf of the brand
• Founded in 2010• 50 people based in San Francisco, NY, LA• $24m funding: Venrock, Time Warner, Trinity,
Cox
All Content Company Confidential ©2013 Dynamic Signal
All Content Company Confidential ©2013 Dynamic Signal
Fans Advocates
Passionate VoicesInfluencers
All Content Company Confidential ©2013 Dynamic Signal
Over 100 Tools…
All Content Company Confidential ©2013 Dynamic Signal
Quality
All Content Company Confidential ©2013 Dynamic Signal
Participation
All Content Company Confidential ©2013 Dynamic Signal
Incentives & Prizes
All Content Company Confidential ©2013 Dynamic Signal
Legal Disclosures
All Content Company Confidential ©2013 Dynamic SignalJust Add Water….
All Content Company Confidential ©2013 Dynamic Signal
Why Engage
Employees?
Knowledge Base
Enjoy Sharing
Recognition
Team Building
Gamification
Job Satisfaction
Low Risk
Participation
All Content Company Confidential ©2013 Dynamic Signal
The Good News…
Over 50% of employees want to
share news/info about their company
73% say they would share more/often
-----Top issues listed
What to share? (#1)
When?Is it okay?
Recognition (#2)
All Content Company Confidential ©2013 Dynamic Signal
• Send out messages• Random distribution
• No scheduling• Content controls• Measurement?• 3rd Party crutch
Large amounts of untapped earned media wasted…
Execs/Leadership…
All Content Company Confidential ©2013 Dynamic Signal
Tap into earned media power of…
Employees
Investors/ Advisors
Partners /Franchises
G.I. Sanders
GET A HI-RES VOICE STORM LOGO!
All Content Company Confidential ©2013 Dynamic Signal
1. Align with corporate social media policy2. 100% opt-in optional program3. No surreptitious monitoring -
transparent4. Recognize participation5. Team leaderboards & gaming6. “Always On” & “Mobile First”7. Be authentic8. Give employees space9. Share employee posts/accounts10.Encourage employee content
Best Practices for Employee Engagement
All Content Company Confidential ©2013 Dynamic Signal
How Does VoiceStorm Work?
Claim AccountOutbound Messaging
Register Social Accounts
All Content Company Confidential ©2013 Dynamic Signal
Always On Relevant Content
• PR & News• Product Info• Deals &
Coupons• Promotions• Events• Recruiting & HR
All Content Company Confidential ©2013 Dynamic Signal
Management Dashboard
Employee CRM & Management Content Curation & Publishing
