Maple View Farm Ice Cream - Team.1.

Introduction

Caroline Dodd, Patrick Millett, Alex Simmons, Katherine Boliek & Courtney Jacobs

Background Target market

● Produces “cow-to-cone” ice cream

● Ice cream market

● Demographics● Geographic focus

Three-part strategy

1. Standardizing Branding

2. Invigorating social media presence

3. Engage Community

1. Standardizing Branding

Identity

Style Guide

2. Invigorating social media presence

674 Followers 352 Followers6,900 Likes

Geotag for Snapchat

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Social Media Planning

● Plan Social Media posts for Instagram and Twitter manually or through tool-Hootsuite

● Increase interaction with customers by regramming or retweeting their posts

* Example Manual Social Media Plan included in Brief

or

Social Media Planning

● Canva→ free social media graphic generator

● More sample graphics included in brief

● On-site events: Summer, winter and pre-season initiatives

3. Engaging the community

● Create your own flavor competition: ‘May the odds be ever in your flavor’

● Facilitated through Facebook

● Engages current and potential customers in a fun way

● Comments enable feedback and involvement

● Gains ‘Likes’ on the Facebook page

Create your own flavor competition

● Summer movie nights● Winter chillout sessions● Free sample hand-out early Summer

↳ Strengthens brand equity and recognition

↳ Draws customers through events

↳ Uses their products to bridge seasonal gap

↳ Differentiates Maple View from its competitors

On-site events

● Branding → conversation with customers, surveys

● Social media → number of followers, likes, and interactions

● Community engagement → turnout to events

● General → revenue comparison, in-store popularity/crowd

Measurement of campaign performance

Questions