COVA|MarketingActivityReport–DECEMBER2017

COVA’S FY18 MID-YEAR MARKETING REPORT SUMMARY

MIDYEARHIGHLIGHTS:

• TotalFallGolfcampaignsessionswere40%abovegoal• YTDWinterCampaignsessionsarecurrently114%abovegoalwith45daysleftinthecampaign• YTDWinterCampaignleadcollectionisat99%ofgoalwith45daysleftinthecampaign• WinterCampaignsessionsareup24%YOYinfirst90daysofcampaign• WinterCampaignoutboundclicksareup12%YOYinfirst90daysofcampaign• EATDRINKPLAYCentralOregonWintereditionpublishedOctober21stinnineBayArea

publicationswithatotaldistributionofnearly1million• PhaseIIofgolfresearchhascompletedandisimplementedintotheFY18GolfStrategy• Completinglifestyletargetsegmentationresearchanalysisforimplementation• Implementingdigitalmarketingandtrackingsoftwarewithspringcampaigns• YeartwopartnershipwiththeWMPhoenixOpen(January29–February4)• YearfourpartnershipwiththeSFGiants(April28-29)

FALLGOLFCAMPAIGNAugust15–September30ObjectiveCreateawarenessandpromoteCentralOregonasthepreferredfallgolfvacationdestinationinourtargetmarkets.Twosetsofcreativewillshowcasebothluxuryandvaluemindedpackages.StrategyPartnerwithselectregionalgolfassociationsandadvertiserstocreateawarenessandattractvisitorsfromourtargetmarketstobookmulti-daygolfvacationpackagesinCentralOregon.TrafficisdriventotheCOGTpackagespagewithmessagingthatfeatureourgolfpackages.Tactics

• Digital:Webbannerads,retargeting,paidsearch• SocialMedia:Clicktowebsitecampaignwithmobileanddesktopversions• DirectConsumerEngagement:COVA’sconsumereNewsletter

Goals

• IncreaseawarenessofCentralOregonasafallgolfvacationdestination• Register10,000sessionsontheCOVAgolfLandingPage

Budget:$26,000TotalImpressions:3,757,142CPM:$6.92Sessions:14,021(140%ofgoal)

COVA|MarketingActivityReport–DECEMBER2017

WINTERCAMPAIGNOctober1–February15ObjectiveCOVA’swintercampaignintheSanFranciscoBayArea,SouthernCalifornia,GreaterPhoenixandSeattleisdesignedtocreateawarenessandpromoteCentralOregonandMt.Bachelorasthepreferredwinterskivacationdestinationaswellastogenerateleadsforourconsumerdatabase.StrategyLeveragetheimpactofCOVA’spresenceandmomentuminthesemarketstocreateawareness,drivedemandandattractwintervisitorstobookmulti-dayskivacationsatMt.Bachelor.TrafficisdriventoaWinterSkiVacationlandingpagewithoutboundlinkstoMt.Bachelor,COVAlodgingpartnersandothermembers.Visitorsareservedavarietyofmessagesandqualityleadsaregeneratedthroughanenter-to-wingiveawayforcontinueddirectconsumermarketing.Tactics

• Digital:Webbannerads,retargeting,paidsearch,video• SocialMedia:Clicktowebsitecampaignwithmobileanddesktopversions• DirectConsumerEngagement:COVA’sconsumereNewsletter

Goals• IncreaseawarenessofMt.BachelorandCentralOregonasaskivacationdestination• Register50,000sessionsontheSkiVacationsLandingPage• Collect2,000newqualifiedleadsfortheCOVAconsumerdatabase

Budget:$140,000TotalImpressions:16,791,188CPM:$8.34Sessions:49,566(99%ofgoalachievedwith78%ofcampaignrunremaining)DatabaseLeads:4,286(214%ofgoalwith78%ofcampaignrunremaining)RESEARCHPhaseIIGolfResearchhasbeencompletedandincorporatedintotheFY18golfcampaign.Delivering:

• Competitiveanalysis• BrandStrategy• BrandIdentity• Campaignconceptandmessagingdevelopmentandexecution• Assetgathering

COVAisfinalizingatravelerprofilestudyontheadventure/lifestyletargetstoallowusthesameabilitytobehighlysurgicalinourcampaignsthroughouttheyear.Thescopeofthisstudywill:

• Developpsychographicanddemographicprofilesoftravelersegments • Identifythevariousmediaandplanningresourcesusedbytravelersegments• Determinethetypesofmessagingandcontentmostappealingtotravelersegments • Identifytheresourcesanddevices(mobilevs.desktop)usedindifferentstagesofthetravel

planningprocess• Determineactivity,lodging,seasonal,andmotivationalpreferencesoftravelersegments

Inaddition.,COVAisworkingwithArrivalist,afirmthatwillcombinethetrackingofdigitalmarketingeffortswithdevicetracking.ThistechnologyallowsCOVAtotrackcampaignconversionsfromfirstimpressiontodestinationarrival;usingthisinformationtocreatemorecostefficientmarketingprograms.ThiswillstartatthebeginningofourgolfandspringcampaignsonFebruary15.

COVA|MarketingActivityReport–DECEMBER2017

VISITCENTRALOREGON.COM FY18GOALS:

• 15%increaseinVisitCentralOregon.comwebsessions• 15%annualincreaseinoutboundclicks• 5%Increaseinreturnvisitation

NOTE:Yearoveryear,COVAhasexperiencedadecreaseinwebsessionsJuly–December,attributabletothreeprimaryfactors:

1. Advertisingspendthisyear,overthesameperiodaslastyear,is36%less.LastyearCOVAmadeanexceptiontospendadvertisingdollarsthroughthesummertosupportacampaigntolaunchthenewPHXnon-stopflights.Withtheroutearesoundingsuccess,COVAhaswithdrawnsummeradspendtoreallocatetofall/winter/spring.2. LastAugustandSeptemberCOVAreceivedAddedValueplacementsfromadigitalpartnercontributing140,000additionalwebsitesessions.3. SmokeandfiresinOR,CAandWAregionthissummeraffectedtravelplanningandovernightstaysacrossthewest,inallofCOVA’sprimarymarkets.

Evenwiththedropintotalsessions,COVA’spaiddigitalplacementsareperformingbetterthisyear:• CPMdroppedby31%• WhencomparingmonthswhereCOVAwasrunningcampaigns(Sept-December),COVAincreasedwebsitesessionsinFY18by19%,investing12%lessthaninFY17.

WEBSITESESSIONS–MONTHLYYOYCOMPARISONS|DECEMBER2017vs.DECEMBER2016

15/16–28,39316/17–44,794–+57.8%over15/1617/18–45,030–+0.5%over16/17

*AwebsiteSessionisagroupofinteractionssomeonehasonourwebsite.Itincludesalltheiractionstheytakewhileonthesiteasone.Itisthe‘container’fortheactionsausertakesonthewebsite.WEBSITESESSIONSFYTDCOMPARISON|JULY-DECEMBER

15/16–168,24916/17–385,455–+129.1%over15/16(*PHXlaunchcampaign+ValueAddinsummer2016)17/18–275,525–-28.5%behind16/17

FY17 FY18 %CHGMonthlyUniqueVisitors(average) 41,012 37,169 -9.4%**AUniqueVisitoristhenumberofdistinctindividualstovisitthewebsite,Sessionsincludesomeonewhocomesbackandspendsmoretimeonthesite.WEBSITESESSIONSYEAROVERYEAR(BYWEEK)|JULY-DECEMBER2017

COVA|MarketingActivityReport–DECEMBER2017

OUTBOUNDCLICKSTOMEMBERS(BYMONTH)|JULY-DECEMBER2017

OUTBOUNDCLICKS–FYTD18 69,745 -3.9%FYTDbehindFY17OUTBOUNDCLICKS–DEC17 9,046 +19.8%aheadofDEC16

2018EVOLUTIONOFWEBSITEDEVELOPMENT&DESIGNThecurrentiterationofthevisitcentraloregon.comwebsite–launchedin2014–wasamajorproject,requiringacompleteoverhaulofdesign,structure,content,calls-to-action,andmore.Thefinalproductwastheresultofextensiveresearch,focusgroups,andindustrypartnerdiscussion.Primaryconsiderationsinthe2014launchincluded:

• Buildingona“responsive”mobile-friendlyplatform• Simplifyingnavigationtoamaximumof2levelsdeep• Creatingadestinationblogwithuniqueandinspiringcontent• Incorporatecampaignlandingpagesintothevisitcentraloregon.comURLandstyle• ImplementingpagespecificSEOstrategies

Thewebsiteyieldedimmediatepositiveresultswithorganicwebsitetraffic(trafficdriventhroughGoogleandothersearches)increasingby80%inFY15,85%inFY16and30%inFY17.FOCUSONPRIMARYCONVERSIONGOALS:The2018websitedesignwill

• Generatequalifiedleadsthroughe-newslettersignupformsandcontestentryforms• ProducehighlyqualifiedclickstoCOVAbusinessmembersandpartners• InitiatelodgingbookingswithCOVAmemberlodgingpartners• InspirepotentialvisitorstoCentralOregonto:

o Extendtheirstay(directrevenue)o Considerareturnvisit(brandloyalty)o Tellpeopleabouttheirexperience(brandadvocacy)

MOBILEFIRSTAlothaschangedonthewebandhowpeopleinteractwithit.InFY14,mobiletrafficequatedtoaround20%ofvisitorstovisitcentraloregon.com.InFY16,mobilemadeupnearly40%ofallvisitstothesite.Throughthefirst90daysofFY18,mobiletrafficrepresentedmorethan50%ofthetrafficonvisitcentraloregon.com.Thisincreaseinmobileusagejustifiestheinvestmentmadeinresponsivedesignin2014,butalsoillustratestheneedformobilefirstdesign.Thewebsitealsohadagrowingtechnicaldebttomakeupfor.Thecurrentiterationofvisitcentraloregon.comiscodedinawaythatdoesn’tefficientlydeliveroptimizedcontenttomobileplatforms,thuscontributingtoansubparloadtimeformobiledevices.COVAiscurrentlyindevelopmentofanupdatedwebsite.Inordertoensuremaximumvisibilityforthecontent,thevisitcentraloregon.comwebsitewillprioritizeperformanceoftheseprimarymetrics:

COVA|MarketingActivityReport–DECEMBER2017

• PageSize:(TotalfilesizeincludingHTML,Images,ExternalScripts,andStyles)Currently:6.4MB.Goal:3MBorless.

• PageRequests:(Thetotalnumberofactionsrequiredtodisplaycontentonapage.Canrepresentbothfrontendandbackenddata)Currently:>200Goal:<40

• PageLoadSpeed:(Thetotaltimetodisplayallelementsabove-the-foldonawebpage)Current:7-12SecGoal:<4Sec

• RemoveallRenderBlockingScripts:(JavaScriptorCSSthatinterfereswithloadingabove-the-foldcontent)

• MaintainaSimpleURLandPageTitleStructure:(Googleonlyfocusesonfirst5words;shorterURLScorrelatetohigherrank)

INDUSTRY.VISITCENTRALOREGON.COMTheCentralOregonVisitorsAssociationhascreatedandlaunchedanewindustry-specificwebsite.Thiswebsiteservesasaportalforthoroughandup-to-dateinformationincluding:

• StakeholderPartneropportunitieswithCOVA• IndustryResearchandReportData• RegionalCooperativeMarketingOpportunities• AdvertisingandSalesPartnershipOpportunities• GroupandNon-ProfitGrantGuidelines

COVA|MarketingActivityReport–DECEMBER2017

LODGING VALUE OF WEB CLICKS DESCHUTESCOUNTYLODGINGREVENUEFROMVISITCENTRALOREGON.COM:UtilizingTravelNetSolutionsformula,COVAhascalculatedtheattributableaccommodationsrevenue/valueofclicksfromVisitCentralOregon.comWheretoStaypagedirectlytoourlodgingpartners.Thisformulaisestablishedwithacceptedbaselineindustrystandards.*ClickstoResortPartnersrepresent44%oflodgingclicks.DirectClicksConversionRatexAverageDailyRatexAverageLengthofStayxAncillarySpendCalculationFactors ClicksConversionRate 4.0%AverageDailyRoomRate $250.00AverageLengthofStay 3.5nightsAncillarySpend x1.75ClicksfromCOVA’sWheretoStayLandingPage|AttributableAccommodationsRevenue DECEMBER16 DECEMBER17 FYTD’17 FYTD’18RESORTpartners: $84,035 $136,097 $744,004 $759,071 Alllodgingpartners: $201,684 $326,634 $1,785,609 $1,821,771

DIRECT CONSUMER ENGAGEMENT WALK-INTRAFFICBYHOMETOWN–DECEMBER2017

REGIONALVISITORINFORMATIONCENTER–FYTDCOMPARISON|JULY–DEC2017 Dec16 Dec17 FYTD YOYCHANGE

TotalVisitorEngagements *----- 12,396 59,939 *----- Walk-InVisitors: 879 1,001 11,507 Engagements=visitorinquiryleads,walk-invisitors,conciergecontacts(phone&email)*2018COVAvisitorguidereportingchangetoreflectseasonalityofdistributionviagroupevent,andpartnerdistribution.

COVA|MarketingActivityReport–DECEMBER2017

INDUSTRY RELATIONS OBJECTIVEFulfillfiduciaryandmanagementrequirementsofTravelOregon’sRegionalCooperativeMarketingProgramforCentralOregon.ManageallCentralOregonStakeholdermeetingsandcommunicationswithourcommunityDMOstakeholdersinBend,Sunriver,Sisters,Redmond,LaPine,Madras,PrinevilleandMaupin.Maintainthefunnelofindustryinformationandopportunitiesflowingwithindustrypartnersatalllevels.RCTPSCOPEOFWORKDestinationDevelopment:

• AirServiceMarketingandDevelopmentFund• DeschutesTrailsCollaborative• GroupMeetings&EventDevelopment• CentralOregonMatchingGrantPrograms

o Inauguralregionalgrantprogramsannouncedo Guidelines,applicationandbudgetformsdistributedtoCOVAMembershipviaCOVA

WinterIndustryeNewsletter(Dec.4th).o ImplementWizeHivegrantmanagementsystemwithongoingstafftrainingandtesting

inDecember.o COMGPGroupDevelopmentapplicationsdueJan.2,2018.o COMGPonlineapplicationgoesliveJan.2,2018onnewCOVAIndustrysite

GlobalMarketing:• MediaFAM’sandStoryPitches• DigitalContentDevelopment• WebsiteDevelopment

GlobalSales(Domestic&International):• InternationalSales&FAM’s

o BrandUSAMicrosite• DomesticSales&FAM’s

Industry&VisitorServices• SupportindustryeducationviaattendanceatGovernor’sConferenceonTourism

CONSUMER REMARKETING

E-Newsletter & Remarketing Audience

FY18GOALS:

• 20%OpenRatefore-Newsletter(industryaverageis17%)• 10%Clickthroughrate(industryaverageis7.9%)• 15%AnnualincreaseinConsumeropt-indatabase

CONSUMERE-NEWSLETTERFY18AverageeNewsletteropenrate: 22.3% MonthlyemailClickThroughRate: 8.0% Consumeremaildatabase: 108,722

COVA|MarketingActivityReport–DECEMBER2017

LAUNCHOF“TRAILHEAD”ThenewyearbringswithitnewwaystogetCOVA'svastlibraryofinspiringcontentinfrontofpotentialvisitors.InadditiontoCOVA’smonthly“AdventureGuide”,themarketingteamatCOVAhasnotintroducedvisitorstoTrailheadMagazine.TrailheadMagazine,anewmonthlydigitalmagazine(scheduledtobepublishedthebeginningofeachmonth)officiallylaunchedJanuaryof2018-senttonearly90,000opt-insubscribers.Thepublicationiscreatedentirelyin-houseandshowcasesthepartnersoftheCentralOregonVisitorsAssociationinadditiontohighlightingthepeople,activitiesandeventsthatmakeourregionsospectacular.Itwillbeanever-changingresource-aliving,breathingvisitorguide-thatdrawsattentiontoCentralOregonandpushespotentialvisitorstoourwebsiteandpartnerwebsites.ThefirstissuehadacoverstoryandvideoonSunriverBrewingCo.andfeaturesandvideosontheCloudchaserliftatMt.Bachelorandthefreesnowshoetourswitharangerofferedattheskiarea.

SOCIAL MEDIA ENGAGEMENT

RESULTS–DEC17: FY17YTD FY18YTD %CHGYTDTotalFacebookFans(endofFY17) 51,039 54,226 +6.2%AverageReachperFBpost 8,456 5,144 -42.1%TotalFBImpressions 7,713,078 5,306,869 -31.2%Instagramfollowers(endofFY17) 5,712 7,806 +36.6%Twitterfollowers(endofFY17) 5,268 5,588 +6.07%SocialMediaClickstoCOVAWebsite: 14,571 37,733 +159%FacebookReachandImpressionsaredownFYTDthroughOctober.COVAhadacoupleofveryhigh-performingpostsinOctober2016thatsentourimpressionandreachnumbersskyrocketing.Evenwiththedecreaseinreach,trafficdrivendirectlytotheCOVAwebsitefromsocialmediahasincreasedFYTD.Achangeincall-to-actionandconversionstrategieshasallowedoursocialmediatoconvertatamuchhigherratethaninpastyears.BLOG/STORIESFYTD

• FY18todate:25newblogposts• FY18todate:11newvideoblogsproducedandposted

RESULTS:DOMESTICEARNEDMEDIA: DEC17 FYTDTotalStoryPlacements: 137 429TotalReach: 353Million 1.6BillionEarnedMediaValue: $3.3Million $14.7Million

COVA|MarketingActivityReport–DECEMBER2017

DECEMBER VIDEO PRODUCTION

InDecember,Mackenziefocusedoncreatingvideocontentthatutilizedgraphicelementsandpreviouslyshotfootagetopromotegiveawaysandwinterholidayadventure.

Edit1:ImmersionBrewing2MinEditPurpose:HighlightingtheBrewItYourselfExperiencethatCOVAmember,ImmersionBrewing,offersinBend.Wefeltthiscontentwasworthyourvideoresourcesbecauseit’sauniqueexperiencethatcanhelpusdrawincraftbeerloversfromotherstates.Currentstatus:Completed,liveonwebsiteandsocialwhereithasover5.1Kviews.Edit2:HighDesertMuseum2MinEditPurpose:Mackenzieshottwointerviewsandb-rollattheHighDesertMuseumtoupdateourvideoresourcesonthemuseum.Currentstatus:Completed,liveonwebsiteandsocialwhereithasover8.7Kviews.Edit3:RealWinter1MinEditPurpose:Useexistingfootageandvoiceoverfrom“realwinter”campaigntocreatevideofor2017holidayadventure.Currentstatus:Completed,liveonwebsiteandsocialwhereithasover5.8KviewsonFacebook.Edit4:SledDog1MinEditPurpose:VideotopromoteTop5Family-FriendlyAdventuresinCentralOregonblogpostonwebsite.Currentstatus:Completed,liveonwebsiteandsocialwhereithasover5.5Kviews.Edit5:IceCold30SecEditPurpose:ToutilizephotosCOVAreceivedfromphotographer,AbeKislevitzduringhisvisitin2017.CurrentStatus:Completed,uploadedtoInstagramwhereithasover450views.Edit6:WinterGetawayGiveaway40SecEditPurpose:VideousinggraphicstoencouragepeopletoclickthroughtoourwebsitefromthenewTrailheadmagazinetoenterwintergetawaycontest.CurrentStatus:Completed,loadedintoTrailheadMagazinefordistribution.SIDEPROJECTS:

• MetwithSunsetLodgingaboutmarketingopportunities.• MetwithBendPetExpressaboutmarketingopportunities.• HelpedTedwithfirstissueofTrailheadbyeditingandwritingafewstories.• ConnectedwithmarketingforMcMenaminstosetupvideoshootforearlyFebruary.

COVA|MarketingActivityReport–DECEMBER2017

PR/SOCIAL MEDIA UPDATE CentralOregonwasonceagainthetalkofthetowninnationalmediainDecemberwithatotalof165articlementions.Thepotentialreachwasnearly210millionwithanadvalueof$1.9million.Amongthehighlights:TimeMagazinenamingBendamongits“33AmazingCitiesYouShouldVisitin2018,”BosTaurusrestaurantwasnamedtheBestNewRestaurantinOregonaccordingtoYelpandaseriesofstoriesfromtheSeattleTimesthatshowcasedallthebestthingstodoandseeduringthewinter.FromJulythroughDecember,CentralOregonhasbeenincludedinmorethan730storieswithapotentialreachof1.6BILLIONpeople.Theadvalueofthosestoriesisroughly$14.7million.Onthesocialmediafront,we’vegeneratedmorethan5.6millionimpressionssinceJuly,whichisdownabout25%fromlastyear.Thisis,inpart,duetocontinuedchangesinFacebook’salgorithmsandafocusonqualityoverquantitywhenitcomestoposts.InspeakingwithFacebookadrepresentatives,they’vecontinuedtotelluswe’redoingeverythingrightintermsofqualityofposts.We’llcontinuetomonitortrendsanddowhatweareabletoboostengagementatareasonablecost.Ourfanbasethisyearisup20%to67,620–withourbiggestgaincomingonInstagramwherewe’veincreasedourfollowing100%sinceJuly1st.Instagramisalsowherewe’reseeingourbiggestgainsinengagement–we’reup122%year-to-date.Weexpecttoseethesenumbersgrowevenmoreinthecomingmonths,especiallyfollowingourweeklongactivationattheWasteManagementPhoenixOpen,themost-attendedgolftournamentintheworld.We’veattacheda“FollowusonInstagram”requirementtotheGolfGetawaycontestentryproceduresfortheevent.Nearly50PRpitcheshavebeeninitiated,respondingtonationalreporterqueries.Fiveofthosepitcheswereaccepted.IncludingapieceforAMEXEssentialsontheBreedloveguitaramenityatTetherow,apieceon“RoomswithaBrew”inUSNewsandWorldReportandSistersasa“BestSmallMountainTownsforSummer”whichappearedinCountryLiving,Redbook,MSNTravelandYahoo.TediscurrentlyworkingwithBackboneMediaandMt.BacheloronalateJanuary“SuperFAM”featuringahandfulofadventurewritersfromvariouspublicationsincludingtheSanFranciscoChronicle,CondeNast,NationalGeographic,theLATimesandmore.InotherPRnews,TedspentalotoftimeinDecemberputtingthefinishingtouchesonCOVA’snewmonthlydigitalmagazine,Trailhead.Hopefullyyouallsawitinyoure-mailonJanuary4th.Itwaswellreceivedbyoure-newssubscribers.Thee-blastincludedaneasyContactUslink,withonereadermessagingCOVAtosay,“FirstE-magazine/promoI’veeverenjoyed.Greatjob.”

COVA|MarketingActivityReport–DECEMBER2017

INTERNATIONAL MARKETING

OBJECTIVEBuildawarenessandgrowingvisitationfromprimaryinternationalmarkets,managingCentralOregonRegionalCo-OpTourismProgram(RCTP)tacticsthroughcollaborationwithTravelOregon.RCTPgrantfundscomplement,andarecompletelysupportedandleveragedbyCOVA’slarger($2.4million)investmentstrategiesdedicatedtoCentralOregondestinationmarketing.FAMs/CALLOUTS• FYTDFAMshostedin-region–15Int’lTravelTrade&Mediagroups,consistingof50guestsfrom7

countries–Germany,France,Netherlands,UK,China,CanadaandAustralia.• CalloutforFeb.2018FAM–UKMedia–Fall-lineskimagazine,AlfAlderson;sponsoredbySkiSafari,

skitouroperatorw/CentralOregonproduct.• 2017OregonRoadRallyResultsfromTravelOregonatDecemberTourismCommissionMeeting

• 21InternationalTourOperatorsand4InternationalTravelMediaguestsfrom11differentcountriestouredthroughoutOregoninApril2017.

• 16+ArticlesGeneratedfromOregonRoadRally,including:• Traveller.com,Australia($298,500value)• SydneyMorningHerald,Australia($24,166value)• TheMelbourneAge,Australia($16,111value)• OutdoorExplorationMagazine,China($180,893value)• SellingTravel,UK($4,800value)• 2futurestoriesw/LePointmagazine,France($191,000value)• Stuff.co.nz,NewZealand($9,000value)• FMVwith28-pageonlinegallery,Germany($30,000value)• TabsonTravel,NewZealand($2,000value)• HeraldNews,SouthernOregon(175,529circulation)

• 2017OregonRoadRallyResults–6monthspost-RallyTradeResults• Germany

• Canusa:NewOregonfly/driveitinerary;includingSisters–FivePine• ArgusReisen:NewproducttoincludeinexistingOregonitineraries-Wilson’sRanch

• Netherlands• BeleefAmerika:3newOregon17,21and24daysampleitinerariesonwebsite(tailor-made

touroperator);includesSmithRockasahighlight• TiogaTours:NewOregonhotelandactivityproductaddedinCentralOregon(HighDesert

Museum,DesChutesHistoricalMuseum,BendAleTrail,NewberryNat’lVolcanicMonument,BendAleTrail,ThreeSisters)

• DeJongIntra:New16-dayfly/driveitinerary–SmithRockfeaturedonproductpage• Scandinavia

• UnikeReiser:Nowhas5Oregontrips–oneincluding“SevenWonders”,SmithRock/CentralOregon

• MyPlanet:Addeda14-dayOregonitineraryinall7regions• NewZealand

• HouseofTravel:New10-dayOregonitinerary-including“SevenWonders”,SmithRock/CentralOregon;new6-dayitinerarywithwintercoastdates

• Ireland• PlatinumTravelpromotionofOregonviaemailblastinApril

• GoWestSummit–SaltLakeCity

COVA|MarketingActivityReport–DECEMBER2017

• COVAappointmentselectionandprepforconferenceattendance–January16-19,2018.• GoWestSummitoffersanidealforumwhereSuppliersrepresentingdestinations,properties

andattractionsfromtheAmericanWestandinternationaltouroperatorsparticipateinmulti-daynetworkingsessions,familiarizationtripsandAdventureDayactivitieswiththegoalofshowcasingthedestinationforfuturetourismbusiness.