Post on 13-Aug-2015
Weekly Grocery Insight Report
Friday 19th June
Cosine HighlightsSunday 1st February – Saturday 7th February
Lead Customer
Message
Secondary
Supporting
Message
Top 2
Deals
• Get Summer
Started• Father's Day • Carling Lager: £12 or 2 for £18
• Finish Dishwasher Tabs: £8
• Now Cheaper At
Tesco• Fuel Save
• Finish Dishwasher Tabs x38: £5
• Carling Lager x24 Cans: £13
• Price Lock • Rollback
• Cadbury Chocolate Fingers x2
Pouches: £2
• Ben And Jerry’s Ice Cream:
£2.47
• Summers Here • Great Offers• Olive Trees: £30 or 2 for £20
• Terry's Chocolate Orange: £1
• Father's Day • Tastes Of The British
Isles
• Selected Prepared Meals: 2 for
£7
• Selected Italian Meals And
Pizza: 3 for £10
• Pick Your Own
Offers
• Shop Online At
Waitrose
• Easy To Cook Prepared Meals:
£4.99 or 3 for £10
• BBQ Food: 3 for £10
• Sourced Locally • Good Deal Locally • Stella Artois x12: £7
• Andrex Toilet Tissue x9: £3.50
• All Your Favourite
Things For Summer• N/A
• Filled Hanging Baskets: £3.99
• Carlsberg Lager x10: £7
• Shop And Save A
Lidl Smarter
• Discover New
Ideas
• Butter Beans: 35p
• Baking Ingredients: 59p
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Get Summer Started: Supported by
overhead signs, hanging signs, bus stops
and bunting
Supporting
Themes
• Father's Day: Supported quite heavily in store
with aisle ends and checkouts displaying
gifts. Overhead signs, hanging signs, snow
ploughs and shelf edge strips
Key
Promotions
• Sainsbury Cumberland Sausages: £1
• Tropicana Juice: 2 for £3
• Anchor Butter: 2 for £4
• Moët Champagne: £40 to £28
External / Car
Park
• Banner And A-boards: Supporting get
summer started offers
Front Of Store
(Theme
POS, Pallets)
• Overhead Signs: Get summer started and a
display of strawberries
• Security Gate Shrouds: Activia yogurts x4 £2
Stanway, Colchester, EssexWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• All Things Summer: Supported by hanging
signs, bus stops and shelf edge strips
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Great Prices: On all aisle ends supported by
snow ploughs
Checkouts
(Theme,
Space,
Point Of Sale)
• Sainsbury Bank: POS on them
• Father's Day Gifts
This Weeks
Top 2 Deals• Carling Lager: £12 or 2 for £18
• Finish Dishwasher Tabs: £8
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Cucumbers: 45p
• Strawberries: £1.50
Stanway, Colchester, EssexWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Get Summer Started: Is the slogan on header
boards window signs bus stops and a-boards
Supporting
Themes• N/A
Key
Promotions
• Pringles: £2.25 or 2 for £3.50
• Andrex Toilet Paper x4: £2
• Flash Spray: £1
• Persil: £4
• Mustard By Colman's: £1
• Mayo By Hellman's: £1.50
External / Car
Park• A-boards: Summer Offers
Front Of Store
(Theme
POS, Pallets)
• N/A
Colchester, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• All Things Summer: Supported by header
boards and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Kronenborg Lager x4 £4: Free standing
display units
• Great Prices: On all aisle ends supported by
header boards
Checkouts
(Theme,
Space,
Point Of Sale)
• Get Summer Started: Bunting at checkouts
This Weeks
Top 2 Deals• Wine: From £5
• Pepsi x6: £2
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Oranges x6: £2
• Raspberries Punnet: £2
Colchester, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Now Cheaper At Tesco: Supported by bus
stops through out the store
Supporting
Themes
• Fuel Save: Supported by checkout signs and
outside banners
• Double Your Fun This Summer With Clubcard
Boost: Supported by bus stops and banner
Key
Promotions
• Tuna x4: £3
• Chopped Tomatoes Cirio x4: £2
• Pringles Tortilla Chips: £1.24
• Shreddies And Cheerios Cereal: £1.24
• Walkers Baked Crisps x6: £1
External / Car
Park
• Banners: Supporting fuel save and Clubcard
boost
Front Of Store
(Theme
POS, Pallets)
• Cages: Compost and BBQ coals
Tiptree, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Father's Day: Gifts and cards supported by
bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• All Aisle Ends: Offers with pallets of coca
cola or lager including corona extra x12
bottles at £10
Checkouts
(Theme,
Space,
Point Of Sale)
• Tesco Bank: POS on all checkouts and
overhead signs
This Weeks
Top 2 Deals• Finish Dishwasher Tabs x38: £5
• Carling Lager x24 Cans: £13
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Pineapples: 69p
• Oranges x6: 69p
Tiptree, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Now Cheaper At Tesco: Supported by shelf
fins around the store
Supporting
Themes
• Fuel Save: Supported by till point sign and
banners
Key
Promotions
• 10% Off: 3 Bottles Or More Wine
• Finest Meal Deal For 2: £10
• Kellogg's Coco Pops: £2
• Tesco Finest Prosecco: £7.49
• Budweiser x 15 Bottles: £10
• Dolmio Sauces: £1
External / Car
Park
• Banners: Supporting fuel save and offers
• A-boards: Supporting fuel save
• Barbecue Items: In cages outside front
entrance
Front Of Store
(Theme
POS, Pallets)
• Special Offers: On front aisle ends.
Supported by header boards and shelf
edge strips
Mersea Island, EssexTuesday 16th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Ladder Rack: Father's Day gifts and a free
standing display unit with Father's Day cards
• Special Offers: On aisle ends and ladder
racks
• Lunch Time Meal Deal: £3
Checkouts
(Theme,
Space,
Point Of Sale)
• Fuel Save: Sign at checkouts
This Weeks
Top 2 Deals• Cadbury Pouches: £1
• Capri Sun: £1
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Selected Fresh Fruit: 3 for £1
• Bananas x6: 80p
Mersea Island, EssexTuesday 16th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Price Lock: Is the main theme in store
supported by overhead signs through out
the store
Supporting
Themes
• Rollback: Continues in store supported by
tax discs around the store
Key
Promotions
• Three Barrels Whiskey: £13.48
• Courvoisier Cognac: £19.98
• Carlsberg x 20: £11.97
• Taylor's Fresh Coffee: £3.48 or 2 for £5
• PG Tips x240: £3.97
External / Car
Park
• Banners: Click and collect and Father's Day
• A-boards: Father's Day
• Garden Plants And Compost: On sale
Front Of Store
(Theme
POS, Pallets)
• Pallet: Cadbury chocolate finger pouches 2
for £2
Tiptree, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Father's Day: Cards and gifts supported by
header boards and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Kellogg's Coco Pops £2: Aisle end offers
Checkouts
(Theme,
Space,
Point Of Sale)
• Click And Collect: POS
• Asda Bank: POS
This Weeks
Top 2 Deals
• Cadbury Chocolate Fingers x2 Pouches: £2
• Ben And Jerry’s Ice Cream: £2.47
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Cucumbers: 49p
• Cabbages: 49p
Tiptree, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Summers Here: Supported by a standee,
window sign and header boards
Supporting
Themes• Great Offers: On all aisle ends
Key
Promotions
• Echo Falls Wine: 3 for £10
• Lurpak: £3.25 or 2 for £5
• Galaxy And Twin Bars x6 Pack: 89p
• Dolmio Cooking Sauces: 90p
• Olive Oil By Napolina: £2.50
• Pilgrims Choice Cheddar: £2
• Pataks Cooking Curry Sauces: £1
• Pampers Nappies x10 Pack: £5
External / Car
Park• Banner: Offers in store
Front Of Store
(Theme
POS, Pallets)
• Standee: Offers
• Security Gate Shrouds: Summers here
Witham, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• All Things Summer: Supported by header
boards, bus stops and shelf edge strips
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Father's Day: Aisle ends with gifts and cards.
Supported by a overhead hanging sign
• Baby And Toddler Event: Supported by
overhead signs and bus stops
• 25% Off Selected Wine: On an aisle end
Checkouts
(Theme,
Space,
Point Of Sale)
• A New ‘New Express’ Till: For 10 items or less.
• Enjoy Our Seasonal British Produce This
Summer: Signs
This Weeks
Top 2 Deals• Olive Trees: £30 or 2 for £20
• Terry's Chocolate Orange: £1
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Raspberries: £2 or 2 for £3
• Cucumbers: 49p
Witham, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• All Things Summer: Supported by bus stops
and shelf edge strips, lots of ‘New’ offer
promotions
Supporting
Themes• Great Offers: On all aisle ends
Key
Promotions
• Maltesers/M&Ms: £1
• Cereal Bars: £1
• Stella Artois x10: £8
• Lunch Deal: Main + Snack + Drinks –
cheapest free
• Walkers x6: 2 for £3
• Back Bacon: 2 for £4
• Andrex Quilts x9: £3.50
External / Car
Park
• Signs: Muller Corner Yoghurts x6 £1.94,
Fosters £7
• Window Sign: Maltesers £1, Cornflakes £1.50
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shrouds: Malteasers/M&Ms £1
• Pallets: Fosters £7, Stella Artois £8, Carlsberg
£9.99, Carling £8.49
• Flower Display
High WycombeTuesday 16th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Free Standing Display Unit: Nivea Aftersun
Spray/Sun Spray £5
Checkouts
(Theme,
Space,
Point Of Sale)
• Father’s Day: Free standing display unit
• Chocolate/Snacks: At checkouts
This Weeks
Top 2 Deals• Andrex Quilts x9: £3.50
• Terry's Chocolate Orange: £1
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Red Grape Punnet: £2
• Cherry Tomatoes 420g: 99p
High WycombeTuesday 16th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Father’s Day: Front of store display, with gifts
and offers, mainly of bottled beer. Also
present in the BWS aisle and checkouts.
Highlighted with hanging signs
Supporting
Themes
• Tastes Of The British Isles: Header boards
and hanging signs throughout the store
Key
Promotions
• Dine In For Two: £10 with free wine
• Mix And Match: 4 for £6 (salad meal deal for
two)
• Bacon: 2 for £4
• Grill, Meat, Fish And Poultry: 2 for £7/3 for £10
• Marinades And Sauces: 2 for £3
• Hand Cooked Crisps: 2 for £2
External / Car
Park
• Sign: Tastes of the British Isles, 20% off school
uniform
Front Of Store
(Theme
POS, Pallets)
• Display Unit: Father’s Day
• Flowers
• Stands: Wines
Milton KeynesTuesday 16th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Tastes Of The British Isles: Overhead signs
seen around the store
Checkouts
(Theme,
Space,
Point Of Sale)
• M&S Banking: Leaflets on every checkout
• Confectionery: Sweet treats, crisps
This Weeks
Top 2 Deals
• Selected Prepared Meals: 2 for £7
• Selected Italian Meals And Pizza: 3 for £10
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Selected Fruit: £2
• Mix And Match: 2 for £4 (Vegetables, salad
and fruit)
Milton KeynesTuesday 16th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Pick Your Own Offers: We think the best
person to pick offers for you is you. Pick 10
products online from 100s available and
you'll save 20% on them every time you
shop. Confirm your 10 choices by 7th July
and get a £6 off £60 code to use in store or
online. This theme is supported by overhead
signs around the store
Supporting
Themes• Shop Online At Waitrose
Key
Promotions
• Dental Care Products: 3 for 2
• Waitrose Seriously Chocolate Bars x8: £4
• Heinz Ketchup: £1.50
• HP Sauce: £1.50
• Finish Dishwasher Tabs: £6
External / Car
Park
• Banner: Online delivery
• Car Park Security Shrouds: Online delivery
and pick your own offers
Front Of Store
(Theme
POS, Pallets)
• Father's Day: Gifts
Colchester, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• All Things Summer: Supported by bunting,
bus stops and header boards
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Father's Day: An aisle with gifts and cards
• Offers: On all aisle ends
• Wine 25% Off Selected
Checkouts
(Theme,
Space,
Point Of Sale)
• Pick Your Own Offer: Wrap arounds on all
checkouts
This Weeks
Top 2 Deals
• Easy To Cook Prepared Meals: £4.99 or 3 for
£10
• BBQ Food: 3 for £10
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Strawberries Punnet: £2
• Snickered Fruit And Vegetables: 2 for £3
Colchester, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Sourced Locally: Supported quite heavily in
store with overhead signs, shelf edge strips
and shelf barkers
Supporting
Themes
• Good Deal Locally: Slogan on dump bins
around the store with various offers
Key
Promotions
• Thirst Pockets Extra Long x2: £1.69
• Fosters Lager x12: £8
• Nescafé: £4
• Ariel 3 In 1 Pods: £4.99 or 2 for £8
• Compost 60 Litre: 3 for £10
• Box Of Milk Tray: £4
External / Car
Park• Wall Signs: Supporting lots of offers
Front Of Store
(Theme
POS, Pallets)
• Stack: Andrex toilet paper x9 £3.50, Coca
Cola 1.75l £1.99 or 2 for £3
• Cage: Garden Plants
Mersea Island, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Barbecue Related Items: Crisps snacks and
chocolate
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Father's Day: Free standing display units with
DVDs in them
Checkouts
(Theme,
Space,
Point Of Sale)
• Good Deal Locally Dump Bins: At all
checkouts
This Weeks
Top 2 Deals• Stella Artois x12: £7
• Andrex Toilet Tissue x9: £3.50
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Mixed Peppers x3: £1.50
• Tomatoes x6: £1
Mersea Island, EssexWednesday 17th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• All Your Favourite Things For Summer
• Swap And Save: Hanging signs through out
the store
Supporting
Themes• N/A
Key
Promotions
• 24 Year Old Single Malt Whiskey: £49.99
• Coleslaw: 65p
• Father's Day Cards And Bottle Bags: 79p
• Men's Esau De Toilette: £3.99
• Electric Shavers: £17.99
• Salad Cream: 79p
External / Car
Park
• Window Signs: Supporting All your favourite
things for summer/ swap and save and
special buys
• Lots Of BBQ Coals, Garden Plants And
Compost On Sale
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shrouds: Supporting All your
favourite things for summer
• Baskets Of Garden Plants
• Pallets: Carlsberg lager x10 £7
London Road, Colchester EssexMonday 15th June 2015
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Father's Day: Gifts supported by hanging
signs
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Father's Day: Gifts and cards supported by
header boards, shelf edge strips and
overhead signs
• Special Buys: Including lots of cleaning items
• Reduced Special Buy Items
Checkouts
(Theme,
Space,
Point Of Sale)
• Thank You For Shopping At Aldi: Wrap
arounds on all checkouts
This Weeks
Top 2 Deals• Filled Hanging Baskets: £3.99
• Carlsberg Lager x10: £7
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Oranges x4: 69p
• Tomatoes x6: 69p
London Road, Colchester EssexMonday 15th June 2015
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Shop And Save A Lidl Smarter: Testing own
label products against brands. Advertised
around store with large hanging signs and
header boards
Supporting
Themes
• Discover New Ideas: Central aisle displays
stacks of furniture/ tools/ gardening
equipment/ household goods… Highlighted
with signs
Key
Promotions
• Premium Larger: £2.79
• Cookie Crisp Cereal: £1.29
• British Strawberries: £1
• Honey Cured Streaky Bacon: £1.59
• Mandarin Segments: 44p
• Stock Cubes x12: 75p
• Bramley Apple Pie: £1.49
External / Car
Park
• Stacks: Compost
• Baskets: Pot plants
• Signs: Compost, decorative chips, Now
Recruiting
Front Of Store
(Theme
POS, Pallets)
• Display: Flower Market
• Pallets: Bottled water
BletchelyTuesday 16th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• We Love British: ‘Traditional recipes and
authentic ingredients’ advertised in fish,
meat and poultry aisle
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Limited Offers- Hurry Hurry.... Signs seen
highlighting the reduced section
Checkouts
(Theme,
Space,
Point Of Sale)
• Nuts/ Seeds And Dried Fruits: Every checkout
This Weeks
Top 2 Deals• Butter Beans: 35p
• Baking Ingredients: 59p
This Weeks
Top 2 Deals
This Weeks
Top 2 Deals
(Fruit and
Veg)
• Mango: 69p
• Courgettes: 99p
BletchelyTuesday 16th June