Cosine Weekly Grocery Insight Report - 29th May
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Transcript of Cosine Weekly Grocery Insight Report - 29th May
Weekly Grocery Insight Report
Friday 29th May
Cosine HighlightsSunday 1st February – Saturday 7th February
Lead Customer
Message
Secondary
Supporting
Message
Top 2
Deals
• Get Summer
Started• Holiday Shop
• Wine/ Champagne/ Sparkling/
Sherry/ Port: Buy 6 or more
save 25%
• Holiday Shop: Selected
products 2 for £13 or 3 for £18
• Now cheaper at
Tescos• Fuel Save
• Persil: £4
• Big Night In: £6 (2 sides + 2
mains)
• Let’s Garden• Ramadan
Mubarak
• Compost Selected: 3 for £10
• Pepsi Cola: 98p
• The Garden’s
Calling
• Baby and Toddler
Event
• Stella Artois 20pk: £12
• Andrex White Quite Toilet Tissue
9pk: £3.50
• Taste of the British
Isles
• Five days of
Summer
• Buy 4 Picnic Items And Get A Free Bottle Of Wine, Cool Bag, Picnic Blanket Or 2 Bottles Of Beer
• Buy 6 Save 25% On Wine, Champagne, Bottled Beers And Ciders
• Summer is For…• Waitrose Good to
Go
• Sizzling Flavours: 3 for £10
• Strawberries/Nectarines: 2 for
£4
• Great Deal Locally • Sourced Locally• Cereals By Kellogg's: £1.69
• Baked Beans By Heinz x4: £2
• All Your Favourite
Things for Summer• Swap and Save
• SNACKRITE x18 Snacks: £1.29
• SNACKRITE x6 Crisps: 75p
• Discover New
Ideas
• Limited Offers Hurry
Hurry
• Braemoor Beef Burgers 4pk:
£2.99
• Aubergines: 39p
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Get Summer Started: Most significant theme
in store. 8 bays and one free standing
display unit containing gardening
equipment and accessories/ compost/
BBQ…. Advertised extensively, with signs and
bunting for 'Get Summer Started' noted in
several areas in store
Supporting
Themes
• Holiday Shop: 2 bays in between checkouts,
plus 2 bays in the cosmetics aisle. Selected
products 2 for £13 or 3 for £18
Key
Promotions
• Bistro Meal Deal: £10 (1 meal + 1 dessert + 1
drink)
• Beer Or Cider: 2 for £18 or 3 for £24
• Picnic Items Selected: 3 for 2
• Gardening and BBQ Items Selected: 25% off
• Westland Multi-Purpose Compost 50L: 3 for
£10
• Clearsprings Sauvignon Blanc: £5.50
• Edizione 789 di Mondelli Prosecco: £6.75
• Tetley Original Tea Bags 160k: £3
External / Car
Park
• Large Floor Standing Sign: Mobile by
Sainsbury's: More from the phone you own.1
month SIM only price plans. Half price for
your first 3 months
• Large Floor Standing Sign: Wine/
Champagne/ Sparkling/ Sherry/ Port: Buy 6
or more save 25%
• Window Sign: Get Summer Started
Front Of Store
(Theme
POS, Pallets)
• Hanging Signs: Get Summer Started
• Security Gate Shrouds: Tetley Original Tea
Bags 160k £3
WimbledonThursday 28th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Get Summer Started: 8 bays and free
standing display unit containing gardening
equipment and accessories/ compost/
BBQ…
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Wine/ Champagne/ Sparkling/ Sherry/ Port:
Buy 6 or more save 25%. Bunting hanging
along BWS aisle advertising promotion. Clip-
on signs were also seen in the same area
Checkouts
(Theme,
Space,
Point Of Sale)
• Sainsbury’s Bank/ Sainsbury’s Mobile: POS
on checkouts
• Stack: Clearsprings Sauvignon Blanc £5.50,
Edizione 789 di Mondelli Prosecco 75cl £6.75
• Free Standing Display Unit: Sainsbury's in
store bakery mini bite tubs 2 for £3,
Sainsbury's mini bite millionaire flapjack 9pk
£1, Quaker Oat So Simple porridge pots 5 for
4
This Weeks
Top 2 Deals
- To Be
Briefed By
Cosine
• Wine/ Champagne/ Sparkling/ Sherry/ Port:
Buy 6 or more save 25%
• Holiday Shop: Selected products 2 for £13 or
3 for £18
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Crisps,
Snacks, Biscuits
&
Confectionery)
• Sainsbury's In Store Bakery Mini Bite Tubs: 2
for £3
• Sainsbury's Mini Bite Millionaire Flapjack 9pk:
£1
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme • Summer Sorted
Supporting
Themes• N/A
Key
Promotions
• Ben And Jerry’s: £2.50
• Sainsbury Toilet Paper x9: £3
• Oyster Bay Sauvignon Blanc: £8.50
• Coca Cola: 2 for £2
External / Car
Park• A-boards: Supporting summer sorted offers
Front Of Store
(Theme
POS, Pallets)
• N/A
Colchester, EssexWednesday 27th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• Summer Sorted: Lots of summer items
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Ribena £1.50: Free standing display unit
Checkouts
(Theme,
Space,
Point Of Sale)
• Summer Sorted: Bunting
This Weeks
Top 2 Deals
- To Be
Briefed By
Cosine
• N/A
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Crisps,
Snacks, Biscuits
&
Confectionery)
• Doritos: 2 for £2.50
• Tyrells: £1.25
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Now Cheaper At Tesco: Supported by bus
stops, security gate shrouds and standees
Supporting
Themes
• Fuel Save: Continues in store supported by
banners and checkout signs
Key
Promotions
• Heineken x12: £8
• Satsumas/Nectarines: £1
• Persil: £4
• Lenor: £5
• Air Wick Aerosols: £1
• Squares: 2 for £3
• Sensations: Buy 1 Get 1 Free
• Big Night In: £6 (2 sides + 2 mains)
• Dining For Two: £10 (1 side + 1 main + 1
dessert + 1 drink)
• Mince Beef: £4
• Lloyd Grossman Sauces: £1
External / Car
Park
• Pallets: Compost any 3 for £10, Wood
Fencing Any 2 for £6
• A-boards And Banners: Supporting fuel save
and prices now cheaper at Tesco
Front Of Store
(Theme
POS, Pallets)
• Pallets: Walkers £4
• Flowers Display
Leighton BuzzardThursday 28th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• All Things Summer: Bus stops and shelf
barkers supporting double your fun this
summer with Clubcard boost
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Clubcard Boost: In seasonal aisle and health
and beauty. Supported by bus stops and
shelf barkers
Checkouts
(Theme,
Space,
Point Of Sale)
• Tesco Bank: POS on all, along with standees
and high signs
• Fuel Save Signs: On all checkouts
This Weeks
Top 2 Deals
- To Be
Briefed By
Cosine
• Persil: £4
• Big Night In: £6 (2 sides + 2 mains)
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Crisps,
Snacks, Biscuits
&
Confectionery)
• Jaffa Cakes: £1.49
• Maryland Cookies: £1
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme • Now Cheaper At Tesco
Supporting
Themes• Fuel Save
Key
Promotions
• Meal For 2: £10
• Heinz Soup: 4 for £3
• PepsiCo: ½ price
External / Car
Park• Banner: Fuel Save
Front Of Store
(Theme
POS, Pallets)
• Pallets: Fosters, Coca Cola and Bulmers
Magdalene Road, Colchester, EssexWednesday 27th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal Aisle • N/A
Supporting
Themes• N/A
In Store
Activity
(Value Aisle
Plinths/In Aisle
Events)
• Fuel Save
Checkouts
(Theme,
Space,
Point Of Sale)
• N/A
This Weeks Top
2 Deals
- To Be Briefed
By Cosine
• McCoy's x6: 2 packs for £3
• Walkers Crinkles x6: 2 for £2.50
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Crisps,
Snacks,
Biscuits &
Confectionery)
• N/A
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Let's Garden/ Outdoor Living: 2 aisles support
a range of gardening items, accessories,
furniture, equipment, camping, BBQ items
and outdoor activity products. Numerous
stacks are seen around the area and front of
store. Highlighted with signs, bus stops and
bunting
Supporting
Themes
• Price Lock: More prices locked than ever
before: Signs seen concentrated down the
central aisle, around the store and car park
• Ramadan Mubarak: 9 bays seen supporting
various grocery items associated with the
event. Highlighted with high signs and bus
stops, plus additional stacks seen at the front
of store
Key
Promotions
• Coca Cola: 2 for £2
• Beers & Lagers Multi Pks: 3 for £20
• Meats/ Poultry/ Fish: 3 for £10
• Heinz Baked Beans 4pk: 3 for £5
• Rubicon Mango: 3 for £10
External / Car
Park
• Banner: Price Lock, George Clothing ½ price
sale
• Stacks: Compost selected 3 for £10, Plants
selected
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shrouds: New Jacobs Cracker
Crisps, It's Springtime at George Home
• 2 Stands: Bakery selection
• Multi-stacks: Ramadan grocery products
• Stack: Pepsi Cola 98p, Coca Cola 2 for £2
Clapham JunctionThursday 28th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal Aisle
• Ramadan Mubarak: 9 bays seen supporting
various grocery items associated with the
event. Highlighted with high signs and bus
stops
In Store
Activity
(Value Aisle
Plinths/In Aisle
Events)
• George Clothing: ½ price sale. Advertised in
the car park and the clothing department
• Baby & Toddler Shop: High signs and bus
stops seen in the Baby department,
promoting various offers
Checkouts
(Theme,
Space,
Point Of Sale)
• Click & Collect: Signs on every checkout
• Asda Banking: Leaflets on every checkout
This Weeks Top
2 Deals
- To Be Briefed
By Cosine
• Compost Selected: 3 for £10
• Pepsi Cola: 98p
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Crisps,
Snacks,
Biscuits &
Confectionery)
• McVites Biscuits/ Nestle KitKats: 97p
• Cadburys Chocolate Puddles: £1
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• The Garden's Calling: 6 bays containing solar
lights/ gardening accessories, furniture and
equipment/ BBQs…. Based in the seasonal
aisle and highlighted with overhead signs
and bus stops
Supporting
Themes
• Baby And Toddler Event: 2 large signs seen
hanging from either end of the baby and
toddler aisle. These signs were advertising
'Bundles of savings on big brands - Ends June
21st’
Key
Promotions
• Coca Cola 1.75L: BOGOF
• Wine's Selected: ½ price
• Plenty Kitchen Towel 6pk: £3
• Andrex White Quite Toilet Tissue 9pk: £3.50
• Coca Cola Cans 8pk: 2 for £5
• Pampers Baby Dry Economy Pack 31-52pk: ½
price
• Heinz Baked Beans 4pk: £2
External / Car
Park
• Signs: Morrisons Match & More / Join today
and save
Front Of Store
(Theme
POS, Pallets)
• Stacks: Pampers Baby Dry Economy Pack 31-
52pk ½ price, Coca Cola Cans 8x330ml 2 for
£5, Andrex 9pk £3.50
• Heinz Baked Beans 4pk: £2- stack
• Security Gate Shrouds: Pringles Tortilla Crisps
£1.50
WimbledonWednesday 27th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• The Garden's Calling: 6 bays containing solar
lights/ gardening accessories, furniture and
equipment/ chemicals and fertilises/ picnic
accessories/ disposable BBQs/ charcoal/
firelighters. Theme advertised on bus stop
signs along aisle
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Father's Day: Large sign hanging in centre
aisle advertising 'Make your Father's Day
special
• Morrisons Match & More: Collect points to
get vouchers / Join today and save
Checkouts
(Theme,
Space,
Point Of Sale)
• Stack: Andrex White Quite toilet tissue 9pk
£3.50
• Free Standing Display Unit: KitKat Chunky/ 4
finger single bar 2 for £1, Cadburys Dairy Milk
chocolate 45g 60p, Linder Treat Bar 60p,
Quaker Oat So Simple Pots 99p
• 'Collect your Saver Stamps today!‘:
Advertised on every checkout
• Large Floor Standing Sign: Positioned behind
checkouts adverting Summer's Here
• Morrisons Match & More: Collect points to
get vouchers
This Weeks
Top 2 Deals
- To Be
Briefed By
Cosine
• Stella Artois 20pk: £12
• Andrex White Quite Toilet Tissue 9pk: £3.50
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Crisps,
Snacks, Biscuits
&
Confectionery)
• Walkers Quavers/ Wotsits/ Meaty/ Variety
24pk: £3
• Pringles Tortilla Crisps: £1.50
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Grab & Go Meal Deal: Buy One Of Each Get
The Cheapest Free. Highly advertised in
store, on the security gate shrouds, entrance
advertising and concentrated signs used
around the chilled area
Supporting
Themes
• Perfect For The Bank Holiday: Signs seen on a
gondola end and around store promoting
summer ranges
Key
Promotions
• Wine's Selected: Various offers
• Robinsons Squash: ½ price
• Cadburys Chocolate Puddles: £1
• Pizza Express Margherita: £2.33
• Carling 4pk: £3.50
• Andrex Toilet Tissue 9pk: £3.50
External / Car
Park
• Window And Pavement Sign: Coca Cola
BOGOF
• Security Gate Shrouds: Grab & Go Meal Deal
• Pavement Sign: Pizza Express Margherita
£2.33, Carling 4pk £3.50
Front Of Store
(Theme
POS, Pallets)
• Shipper: Heineken Lager, Cadburys
Chocolate Puddles £1, Maynard Wine Gum
range £1
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal Aisle • N/A
In Store
Activity
(Value Aisle
Plinths/In Aisle
Events)
• Match & More: Standees
Checkouts
(Theme,
Space,
Point Of Sale)
• Match & More: Standees
• Andrex Toilet Tissue 9pk £3.50: Stack
This Weeks Top
2 Deals
- To Be Briefed
By Cosine
• Coca Cola: BOGOF
• Grab & Go Meal Deal: Buy One Of Each
Get The Cheapest Free
This Weeks Top
2 Deal This
Weeks Top 2
Deals (Crisps,
Snacks,
Biscuits &
Confectionery)
• Tyrrells Crisps: ½ price
• MvVites Biscuits Selected: 2 for £2
BrixtonThursday 28th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Tastes Of The British Isles: Advertising across
store, the majority of which being seen along
the centre aisle. Several key deals were in
conjunction with this theme
Supporting
Themes
• Five Days Of Summer: Large floor standing
sign and display front of store containing a
large variety of cakes
Key
Promotions
• Meat, Fish And Poultry: 3 for £10, or 2 for £7
• Strawberries: ½ price
• Family Favourites For Four (2 mains + 2 Sides
+ Dessert): £10
• Meals For One Selected: 2 for £6
• Ice Cream Cones: 2 for £3
• Old Fashioned Barbecue Sauce And
Marinade: 3 for 2
External / Car
Park• N/A
Front Of Store
(Theme
POS, Pallets)
• Large Floor Standing Sign At Store Entrance:
Five Days Of Summer. 27 - 31 May, Buy 6 save
25% on Wine, Champagne, Bottled Beers
and Ciders
WimbledonWednesday 27th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Buy 6 Save 25% On Wine, Champagne,
Bottled Beers And Ciders: Large display, small
display, floor standing sign, hanging signs
and advertising seen on the majority of wine
bottles promoting this deal in the BWS
section
• M&S Proud To Be Exhibiting Blooms: At the
RHS Chelsea Flower Show 2015, floor
standing sign positioned next to the cut
flowers
Checkouts
(Theme,
Space,
Point Of Sale)
• M&S Credit Card/M&S Current Account:
Advertised on every checkout
• Old Fashioned Barbecue Sauce And
Marinade: 3 for 2
• St Clements Cashews And Almonds: £3.50
• Scottish All Butter Shortbread Rounds: £1.50
This Weeks
Top 2 Deals
- To Be
Briefed By
Cosine
• Buy 4 Picnic Items And Get A Free Bottle Of
Wine, Cool Bag, Picnic Blanket Or 2 Bottles Of
Beer
• Buy 6 Save 25% On Wine, Champagne,
Bottled Beers And Ciders
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Crisps,
Snacks, Biscuits
&
Confectionery)
• Full On Favour, Hand Cooked, Reduced Fat
And Combos Crisps: 2 for £2.50
• M&S Cookies Selected: 2 for £3
Sampling • Strawberries: In Fruit and Veg section
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• 'Summer Is For...‘: 25% off a selected summer
products. This theme was present
predominantly in the seasonal aisle and front
of store, with three bays containing a variety
of fruit and veg/ fresh juices/ condiments
and many more 25% off offers
Supporting
Themes
• Waitrose Good to Go: Win England cricketer
tickets with Waitrose. Simply buy one of the
stickered Good to Go products to be in with
a chance to win, concentrated in the chiller
sandwich section
Key
Promotions
• Waitrose Balsamic Vinegar Of Modena: 25%
off
• Strawberries/Nectarines: 2 for £4
• Dressings/Pizza/Salad Pots/Olives: Save 1/3
• Salmon Fillets: Buy 3 for £10
• Calvet Sancerre: Save ½
• Coconut Water: Save 1/3
• Innocent Juice: Save 1/3
• All Jams Spreads And Honey: 3 for 2
External / Car
Park• Plants: Flower displays/plants
Front Of Store
(Theme
POS, Pallets)
• Floor Standing Sign: Advertising 'Offers on ice
cream every week‘ for 'Summer is for...'
• Wall Sign: Summer is for, 3 for £6, mix and
match
ThameThursday 28th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal Aisle
• Celebrating British: ‘We’re backing British’
products, seen in fruit and veg and
seasonal aisle
In Store Activity
(Value Aisle
Plinths/In Aisle
Events)
• N/A
Checkouts
(Theme, Space,
Point Of Sale)
• S.Pellegrino Sparkling Mineral Water: 20%
off end of checkout
• Selected Suntan Lotion, Cosmetics And
Beauty Products: Save 1/3 end of checkout
• Car/Home/Life Insurance
• Waitrose Good to Go: Advertised on
grocery divider bar
This Weeks Top
2 Deals
- To Be Briefed
By Cosine
• Sizzling Flavours: 3 for £10
• Strawberries/Nectarines: 2 for £4
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Crisps,
Snacks, Biscuits
&
Confectionery)
• Aplen Bars: Buy 2 for £3
• Pretzels: Buy 2 for £2
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Great Deal Locally: Is the slogan on all POS
around the store
Supporting
Themes
• Sourced Locally: Produced with fewer miles
to travel to store. Supported by overhead
signs wall signs, shelf edge strips and tax discs
Key
Promotions
• Andrews x 4: £1.99 or 2 for £3.50
• Napolina Jars Of Cooking Sauces: £1.69
• Napolina Pasta: £1.64
External / Car
Park• A-boards: Supporting ½ price offers in store
Front Of Store
(Theme
POS, Pallets)
• Farm Yard Toy Offer, Outdoor Plants And
Garden Furniture
Stanway, Colchester, EssexWednesday 27th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal Aisle • Barbeque
In Store
Activity
(Value Aisle
Plinths/In Aisle
Events)
• Father's Day: A few free standing display
units with cards in them and an free
standing display unit with DVDs
• Beer: Aisle: There are several bus stops with
Footy Mates beer on them
Checkouts
(Theme,
Space,
Point Of Sale)
• Dump Bins: With offers on each checkout
This Weeks Top
2 Deals
- To Be Briefed
By Cosine
• Cereals By Kellogg's: £1.69
• Baked Beans By Heinz x4: £2
This Weeks Top
2 Deals
(Crisps,
Snacks,
Biscuits &
Confectionery)
• Puff Hula Hoops x6: £1
• Co-op Popcorn: £1
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• All Your Favourite Things For Summer: Is
slogan on new POS through out the store
Supporting
Themes
• Swap And Save: With high signs and window
signs
Key
Promotions
• Classic Ales x12: £14.79
• Aldi Super 6 Vegetables: 59p
• Suncare: £2.99
• Chicken x 4 Fillets: 3.49
• Plants Per Tray: £4.99
External / Car
Park
• Garden Plants On Sale
• Window Signs: Supporting swap and save,
special buys and All your favourite things for
summer
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shrouds: Have All your
favourite things for summer slogan on them
• Pallets: Classic ales
Magdalene Road, Colchester, EssexWednesday 27th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal Aisle • N/A
In Store Activity
(Value Aisle
Plinths/In Aisle
Events)
• Special Buys: Continue in store
• Reduced Special Buys: Up to 50% off
• Lots Of Garden furniture
Checkouts
(Theme,
Space,
Point Of Sale)
• Thank You POS: On all checkouts
This Weeks Top
2 Deals
- To Be Briefed
By Cosine
• N/A
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Crisps,
Snacks, Biscuits
&
Confectionery)
• SNACKRITE x18 Snacks: £1.29
• SNACKRITE x6 Crisps: 75p
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Discover New Ideas: The central aisle displays
garden items, tools, equipment and furniture.
Highlighted with signs above and on the
lower trim
Supporting
Themes
• Limited Offers Hurry Hurry...: Signs feature this
promotion against various products across
the store
Key
Promotions
• Vine Tomatoes: £1.99
• Pepsi Cola: 2 for £2.50
• Lumpwood Charcoal: 2 for £8
• Braemoor Meat/ Chicken Range: 2 for £5
• Bananas: 68p
• AquaPur Towel Airer: £14.99
• Pampers Nappies: £4.99
• Formil Laundry Powder: £5.99
External / Car
Park
• Car Park Sign: Braemoor beef burgers 4pk
• Pavement Sign And Stack: Bark Chip/
Compost
• Stack: Plants selected
• Window Sign: Discover New Idea
• Window Sign: Everything you need for
summer, sunshine not included
Front Of Store
(Theme
POS, Pallets)
• Stacks: Bottled Water multipks, Classic Ales
£14.79, XXL Premium Pils £5.99
MitchamWednesday 27th May
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Discover New Ideas: The central aisle
displays garden items, tools, equipment and
furniture. Also household products, clothing,
accessories, electrical items, etc.
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Deluxe Range: One bay supports selected
items within the premier range
Checkouts
(Theme,
Space,
Point Of Sale)
• Cien Suntan Lotion: Free standing display unit
• Nuts, Dried Fruits And Seeds: On all
checkouts
This Weeks
Top 2 Deals
- To Be
Briefed By
Cosine
• Braemoor Beef Burgers 4pk: £2.99
• Aubergines: 39p
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Crisps,
Snacks,
Biscuits &
Confectionery)
• J D Gross Belgian Chocolate Sea Shells: £1.59
• Snaktastic Crisps Variety: 75p