Transcript of Corporate Blogging Strategy
- 1. Corporate Blogging Strategy of the Fortune 500 companiesSang
Lee, TaewonHwang and Hong-Hee Lee,Department of Management,
University of Nebraska-Lincoln
Jessica Roberts | @thefullreport | COM 597 Summer 09 |
7.14.09
- 2. The Research
How Fortune 500 Companies maintain control of blogs while also
giving employees support to begin dialogue
ChoseBlogs from2005 Fortune 500 Firms
- Blogs chosen from Corporate Blog List & CEO Blogs List as
well as key word search on Google
- 3. 18 Companies -- 3.6% of firms who blog
- 4. 50 blogs were reviewed