Blogging is a Strategy
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Transcript of Blogging is a Strategy
Yeah! Everyone is blogging. We should try that.
Our website is B-O-R-I-N-G
Someone told us we should BLOG
I can’t think of anything
to write. Got ideas?
I keep writing the same old
thing
I blog when the inspiration hits…
No one is reading our blog. What’s
up with that?
I thought blogging led to more website
readers?
I thought blogging led
to online donations?
List Organization and Program Goals
(Examples of Goals)
Maintain current membership level
10% in individual donors
Build a new study center
News/UpdatesCampaign InfoBehind the ScenesCalls to ActionPersonal StoriesAchievements
Create a List of Related Topics
Answer Their Questions What are you accomplishing
with my money?
What is the larger picture?
What other
things do they do?
Who’s running
this agency?
Move Readers Towards Your Goals
Yeah, and then I signed the petition!
Did you read that article
about animal rights?
Don’t Forget to Measure!10 readers signed the petition
100 readers clicked to make a donation
Email list subscribers are up 5%- and they’re all blog readers!
Staff interviews get the least traffic
http://www.flickr.com/photos/27403767@N00/1184346933/
After You Measure, Adjust!No more
staff interviews
People donate after client
profiles, though
More client profiles!
Created by: Community Organizer 2.0
Debra Askanasedebra@communityorganizer20.comwww.communityorganizer20.com
Twitter: @askdebra
All photos courtesy of Flickr, Creative Commons licenses. Many thanks for the use of photos
from these photo sets:
•“Blogging” by Mike Licht, notionscapital.comhttp://www.flickr.com/photos/notionscapital/sets/72157604000142049/
• “Doll Creatures – Group Shots” by Cathy Cullishttp://www.flickr.com/photos/novembermoon/sets/72157594480493999/