Convergence of Priority and Profitability

SDM Post Graduate Centre for Management Studies & Research,

Mangalore.

July 24, 2010

Priority Sector

• Socially Desirable• Considered to be Not Profitable for a long

time• Government Subsidy• Limited Growth• Private Initiative shied away• Housing, Telecom, Infrastructure, Rural

Finance and Marketing of Consumer Goods

Profitability

• Urban Orientation• Identification with Private Initiative• Highly Taxed• Considered Anti-Social• Identified with Monopoly and Limitation of

Competition• Identified with Big Time Entrepreneurs

Change in Attitude

• Nationalised Banks in early 1970s in Rural Finance

• Mid 1970s, HDFC in Housing Finance• Mid 1980s, Sam Pitroda & C-DOT• Early 1990s, Private Telecom Operators• Mid 1990s, Rural Marketing by Japanese

and Korean TV manufacturers• 1990s- Amartya Sen’s Social Security

Twenty First Century

• C.K.Prahlad’s Bottom of the Pyramid• Dr. Manmohan Singh’s Recognition of

Contributory Role of Moneylenders• Inclusive Development• Development of Micro-finance• Innovative Approach to Rural Coverage

through technology and bio-metrics• Increased Importance to Rural Marketing

Problems of Rural Development

• Lack of Education• Brain Drain• Lacking Significant Voice• Inefficiency of Local Bodies• Hypocritical Political Leadership• Lack of Suitable Delivery Channels for

Government Projects and International Aid

Unchartered Territories for Career Development

• Institutional Building• Limited Job Requirement• Scope to do ‘Sky is the Limit’ Approach to

a Wholesome Career• Simple People to Deal with• Obsession to make Money to be relegated

to a secondary place• Social Development being main concern

Where to Begin

• Understand Yourself• Study Your Passions• Lesser Orientation towards Market• Select an Occupation that will be a

Relaxation• No Occupation against your passion,

competence

Preparations

• Study various Occupations• Determine your Suitability • Localise your Selection• Understand the Requirements• Increase Your Ability for the Occupation• Use Your Imagination and work out the

scenarios of development

College Agenda

• 100% Attendance in the Class• Reading a General Newspaper• Reading Commerce & Industry

Supplement in General Newspapers• Reading & Subscribing to Business Line or

Business Standard• Reading Journals and Books

Resultant Abilities

• Listening Ability• Absorbing the Essentials & Vitals• Communication• Ability to Understand others• Leadership Qualities• Planning Ability• People Management

Advisable Careers

• Bank Correspondent• Self Help Group• Gram Panchayat Officer• Non-Government Organisation• Micro-Power Generation• Teaching• Anti-Corruption Bureau

Other Professions/Occupations

• Environment Protection• Disaster Management• Old Age Homes/Orphanage• Consumer Protection• Consultation for RTI• Labour Advisory Services• Agriculture Consultancy

Educating the Public

• Journalism• Writing Books• Movie or Documentary Making• Commercial Movies carrying a Message• Creating Video Content for Educational

Purpose

Public Life

• Politics• Administrative Service• Legal Practice• Health Practices• Running Associations for Specialised

Activities

THANK YOU