CONTEXTUAL AUGMENTED REALITY

Brian SelzerVP Business and Product DevelopmentDAQRI.com

Sensor-Based Storytelling

CONTEXTIS

KING

Our mobile devices are designed to know

us at a deep level

WHO?WHAT?

WHERE?

WHEN?

WHY?

Mobile is transforming… Sensor-based wearable's are coming to everyBODY.

Things once silent now have a voice

Connected to the world

Low powered, low cost transmitters provide services based on environmental awareness

The time to lament the loss of privacy is over.

It’s now about transparency.

Privacy is an exchange which needs to be negotiated between

people and businesses

THROUGH THE LOOKING GLASS

Augmented Reality (AR) as a canned experience is very limiting, and has no repeat value.

Augmented Reality (AR) which requires holding phone up in front of face is limiting (arm fatigue).

AR will help to visualize the Internet of Everything

UI TO THE WORLD

AR has the potential to be the User-Interface to the world itself… conveying data about everything around us, and even that within us.

Which is more effective at getting drivers to slow down?

Instantfeedback

Speeding ticket in the mail two weeks later

OR

Real-time feedback loops (visualized via AR) will change how we live, work and play

• Firefighters• Soldiers• Pilots• Surgeons• Manufacturers• Etc.

AR-enhanced HMD’s will become a need for professionals

Video game-like HUD design for real world applications.

THE FUTURE OFSTORYTELLING

What story will the kitchen of the future tell?

The predictive story needs to be intelligent and precise.

Did Minority Report get it right?

The AI assistant of the future may be digitally designed to show us, as well as tell us.

Pervasive Gaming

Pervasive Gaming - Always on; all around us; ready when we are…

Some final thoughts…

• We are on a path to integrating ourselves with the internet of everything.

• AR will serve as a UI/UX to this world

• Context in real time will change the way we interact with the world around us.

• Contextual Awareness is setting the stage for a world of true Ambient Intelligence.

Ambient Intelligence

Embedded, context aware, highly personal, reactive, adaptive,

anticipatory, constantly evolving…

Email: Brian.Selzer@Daqri.comTwitter: BrianSe7enWeb: Daqri.com / BrianSelzer.com