Contextual Augmented Reality (Sensor-Based Storytelling) - AWE2014 Presentation
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Transcript of Contextual Augmented Reality (Sensor-Based Storytelling) - AWE2014 Presentation
CONTEXTUAL AUGMENTED REALITY
Brian SelzerVP Business and Product DevelopmentDAQRI.com
Sensor-Based Storytelling
CONTEXTIS
KING
Our mobile devices are designed to know
us at a deep level
WHO?WHAT?
WHERE?
WHEN?
WHY?
Mobile is transforming… Sensor-based wearable's are coming to everyBODY.
Things once silent now have a voice
Connected to the world
Low powered, low cost transmitters provide services based on environmental awareness
The time to lament the loss of privacy is over.
It’s now about transparency.
Privacy is an exchange which needs to be negotiated between
people and businesses
THROUGH THE LOOKING GLASS
Augmented Reality (AR) as a canned experience is very limiting, and has no repeat value.
Augmented Reality (AR) which requires holding phone up in front of face is limiting (arm fatigue).
AR will help to visualize the Internet of Everything
UI TO THE WORLD
AR has the potential to be the User-Interface to the world itself… conveying data about everything around us, and even that within us.
Which is more effective at getting drivers to slow down?
Instantfeedback
Speeding ticket in the mail two weeks later
OR
Real-time feedback loops (visualized via AR) will change how we live, work and play
• Firefighters• Soldiers• Pilots• Surgeons• Manufacturers• Etc.
AR-enhanced HMD’s will become a need for professionals
Video game-like HUD design for real world applications.
THE FUTURE OFSTORYTELLING
What story will the kitchen of the future tell?
The predictive story needs to be intelligent and precise.
Did Minority Report get it right?
The AI assistant of the future may be digitally designed to show us, as well as tell us.
Pervasive Gaming
Pervasive Gaming - Always on; all around us; ready when we are…
Some final thoughts…
• We are on a path to integrating ourselves with the internet of everything.
• AR will serve as a UI/UX to this world
• Context in real time will change the way we interact with the world around us.
• Contextual Awareness is setting the stage for a world of true Ambient Intelligence.
Ambient Intelligence
Embedded, context aware, highly personal, reactive, adaptive,
anticipatory, constantly evolving…
Email: [email protected]: BrianSe7enWeb: Daqri.com / BrianSelzer.com