Chicago Twenty Something x Content Creators

OPTIMIZING SOCIAL MEDIA

CURRENT LANDSCAPE WHO, WHAT, WHY

WHO

WHAT •  Yelp •  Facebook & Twitter •  Instagram

•  Foursquare

•  YouTube

WHY •  Entertainment •  Answers •  Information

•  Conversation

CHICAGO TWENTY SOMETHING CURRENT SOCIAL MEDIA NETWORK

FACEBOOK •  Base Established

•  5,462 Likes •  62 Talking •  57 Here •  Consistent Post

•  Followers Not Active

•  Low Return On Status (ROS) •  Voice •  Content

TWITTER •  Base Established

•  1,711 Followers •  1,493 Following •  2,293 Tweets

•  Followers Not Active

•  Conversation •  Voice •  Content

Website

LinkedIn

Twitter Facebook

•  Keywords •  Products •  Customers •  Rewards

•  Links •  Page Rank •  Links to Website •  Links From Website

SEARCH

OPTIMIZATION INCREASE NETWORK, GENERATE LEADS

•  Create

•  Owned Content

•  Customers

•  Content

•  Developing

INSTAGRAM

•  Optimize •  Content •  Voice •  Timing

FACEBOOK & TWITTER

•  Network •  Link Social Networks •  Keywords •  Owned Media

SEARCH

TIME FRAME

CONTENT SCHEDULE September October November NFL Season Halloween Thanksgiving NCAA Football Chicago

Marathon Break

School Year Columbus Day

MEASURABLES

FACEBOOK •  Increase Talking About •  Grow Likes •  Increase Return On Status (ROS)

TWITTER •  Increase Conversation

•  Mentions •  List •  Retweets •  Favorites

•  Increase Links

•  Links to Owned Media

MATT MARTINEZ 847.609.2817 MDMART@YMAIL.COM CONTENTCREATORS.COM @312MARKETING