Content Strategy: What Is It and Why Do

You Need it?Ignite Chicago October 25, 2016

Cynthia Gelper

Wait…what’s content?

• Text• Images (that includes video)

In other words, anything we see or interact with through a digital device (laptop, phone, etc)

Source: Meghan Casey, http://contentmarketinginstitute.com/2016/01/content-on-strategy-templates

Client business

objectivesUser needs

Client business

objectivesUser needs

CONTENT STRATEGY

Source: Jeff Pfaller, Content Strategy meet-up presentation

Content Strategy Ingredients

Who

How

When

Where

What

Why

WHO?• Stakeholders• Audience

WHY?• Content goal• Business goal

WHAT?

WHERE?

WHEN?

HOW?• Content Management

System (CMS)

How will you measure success?

Source: MozBlog

Thank you! @contentlama

www.contentstrategyanswers.com