Post on 15-Apr-2017
How To Write A Decent Content Marketing Strategy
#1. A bridge to walk you from amatuer to pro Content Marketing Strategist
Here’s what you’ll get during this video training:
#2. A decade of content and marketing experience boiled down into a simple checklist
Here’s what you’ll get during this video training:
#3. A flexible framework that shows you how all the pieces fit together
Here’s what you’ll get during this video training:
#Bonus. Watch to the end to download a strategy template
Here’s what you’ll get during this video training:
I’m Hashim Warren, the Content Marketing Strategist
Car DealershipKitchen Remodeler
Industrial Furnace Manufacturer
I read plenty of list posts about content marketing, but there wasn’t any framework for writing strategy
So I invented one.
But did it get results?
#1. Simple
A decent Content Marketing strategy is:
#1. Simple#2. Comprehensive
A decent Content Marketing strategy is:
#1. Simple#2. Comprehensive#3. Synergy-tastic
A decent Content Marketing strategy is:
#1. Simple#2. Comprehensive#3. Synergy-tastic
A decent Content Marketing strategy is:
Content
Business
Market
Actors
Studio
Producers
What's the big idea that will grab and hold attention?
What resonates with the audience's worldview?
What makes this uniquely valuable?
Example: Networking that won't make you feel like a slime ball
Ancient wisdom for raising a child
Hook
What type of media?
What genre of story?
Examples: How to video
Inspirational quote card
Q&A article
Form
Where will it be published?
How will it be promoted?
When will it be promoted?
Examples: Blog post promoted through twitter hashtags
Youtube video optimized for search
Channel
Who do you want to reach?
Example: IT manager
Single mom
Target
Which stages of the buyers journey will you reach?
Example: Awareness Decision
Stage
What's the next step they should take?
How will the next step be communicated?
Examples: Subscribe Download Share
Action
What will it cost to produce?
How much time will be spent?
Who is involved in production?
Examples: $3000 for design, 2 weeks
Resources
What business results are expected?
Examples: Increased sales by 30%Increased brand recognition
Outcomes
What are the key performance indicators?
What are the leading indicators?
Examples:Return visits, month over monthEbook download conversion rate
Metrics