How To Write A Decent Content Marketing Strategy

#1. A bridge to walk you from amatuer to pro Content Marketing Strategist

Here’s what you’ll get during this video training:

#2. A decade of content and marketing experience boiled down into a simple checklist

Here’s what you’ll get during this video training:

#3. A flexible framework that shows you how all the pieces fit together

Here’s what you’ll get during this video training:

#Bonus. Watch to the end to download a strategy template

Here’s what you’ll get during this video training:

I’m Hashim Warren, the Content Marketing Strategist

Car DealershipKitchen Remodeler

Industrial Furnace Manufacturer

I read plenty of list posts about content marketing, but there wasn’t any framework for writing strategy

So I invented one.

But did it get results?

#1. Simple

A decent Content Marketing strategy is:

#1. Simple#2. Comprehensive

A decent Content Marketing strategy is:

#1. Simple#2. Comprehensive#3. Synergy-tastic

A decent Content Marketing strategy is:

#1. Simple#2. Comprehensive#3. Synergy-tastic

A decent Content Marketing strategy is:

Content

Business

Market

Actors

Studio

Producers

What's the big idea that will grab and hold attention?

What resonates with the audience's worldview?

What makes this uniquely valuable?

Example: Networking that won't make you feel like a slime ball

Ancient wisdom for raising a child

Hook

What type of media?

What genre of story?

Examples: How to video

Inspirational quote card

Q&A article

Form

Where will it be published?

How will it be promoted?

When will it be promoted?

Examples: Blog post promoted through twitter hashtags

Youtube video optimized for search

Channel

Who do you want to reach?

Example: IT manager

Single mom

Target

Which stages of the buyers journey will you reach?

Example: Awareness Decision

Stage

What's the next step they should take?

How will the next step be communicated?

Examples: Subscribe Download Share

Action

What will it cost to produce?

How much time will be spent?

Who is involved in production?

Examples: $3000 for design, 2 weeks

Resources

What business results are expected?

Examples: Increased sales by 30%Increased brand recognition

Outcomes

What are the key performance indicators?

What are the leading indicators?

Examples:Return visits, month over monthEbook download conversion rate

Metrics