Post on 18-Jul-2015
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S I L LY C O N TE N T M AR K E T I N G M I S TAK E S Y O U
C AN P R O B AB LY AV O I D
R ya n B u c k l e y
C o f o u n d e r, e t c .
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AG E ND A
In order:
1. No capture or CTA
2. Bad SEO
3. Outsourcing too early
4. Paying for distribution too early
5. Outsourcing too cheaply
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NO CTA
• Newsletter signup
• Gated content
• Popup box
Grow your (opt-in) email list
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NO CTA
• Newsletter signup
S CRI P TE D. COM
NO CTA
• Gated content
S CRI P TE D. COM
NO CTA
• Popup box
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• Title tags, meta tags, etc: read some SEO blog posts• Good URLs
No leaky buckets
BAD S E O
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• Title tags, meta tags, H1 tags, etc: read some SEO blog posts
BAD S E O
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• Good URLs
BAD S E O
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KNO W Y O UR AUDI E NCE
• Write the first month or two of blog posts yourself• Don’t outsource this• Keep testing until you figure it out
Know your audience
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KNO W Y O UR AUDI E NCE
• Write the first month or two of blog posts yourself
S CRI P TE D. COM
KNO W Y O UR AUDI E NCE
• Don’t outsource this
S CRI P TE D. COM
KNO W Y O UR AUDI E NCE
• Keep testing until you figure it out
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T RY BE F O RE Y O U BUY
• Measure your traffic• Before using AdWords/Outbrain/Taboola
Try before you buy
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T RY BE F O RE Y O U BUY
• Measure your traffic
http://blog.hubspot.com/insiders/does-blogging-work
HubSpot’s results from posting daily to their blog for one year
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T RY BE F O RE Y O U BUY
• Before using AdWords/Outbrain/Taboola
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DO N’ T BE CHE AP
• Size matters• Outsource what you can’t do in-house
Don’t be cheap with content
S CRI P TE D. COM
DO N’ T BE CHE AP
• Size matters
S CRI P TE D. COM
DO N’ T BE CHE AP
• Outsource what you can’t do in-house
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