Post on 11-Apr-2017
Study Type
Panel Transition & end-to-end panel
management
Geography
US, UK & India
Panel Size
70,000
Consumer Panel for a Technology Company
What was the research problem?A reputed consumer technology company was looking to upgrade to a robust and user-friendly panel management software with cutting-edge survey functionality and comprehensive panel management tools, to manage their proprietary research panel.
What were the challenges? Required the tool to provide flexibility and the scalability to
build and manage a larger panel spanning a wide range of segments
Intuitive Panel Health Reporting
Web 2.0 portal & mobile apps
Automate several sample and panel management processes, such as the shift from manual disbursement of incentives to an automated incentivization process
Data migration of approx. 70K panellists in a time bound fashion
System to be made available to them (up & running) within a very aggressive time frame
Borderless Access proposed indigenously built technology platform - ‘SmartSight’ that has built-in features to address the client challenges on control, flexibility, scalability , customizations & automation.
Our team designed the panel portal and mobile apps from scratch. Panel portal was coupled with a content management system to allow DIY updates for the client.
A comprehensive panel health reporting suite was setup enabling client to monitor response rates, costs, panel health and project metrics in real-time.
How did Borderless Access solve the problem?
Outcome The transition of the technology & migration of the panelist database was completed within the permissible timelines with the Client showing a significant ‘upside’ in terms of data quality of their panel database.
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