Consumer panel for a technology company
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Transcript of Consumer panel for a technology company
![Page 1: Consumer panel for a technology company](https://reader033.fdocuments.net/reader033/viewer/2022052706/58d1a6901a28ab6f6b8b5f0f/html5/thumbnails/1.jpg)
Study Type
Panel Transition & end-to-end panel
management
Geography
US, UK & India
Panel Size
70,000
Consumer Panel for a Technology Company
![Page 2: Consumer panel for a technology company](https://reader033.fdocuments.net/reader033/viewer/2022052706/58d1a6901a28ab6f6b8b5f0f/html5/thumbnails/2.jpg)
What was the research problem?A reputed consumer technology company was looking to upgrade to a robust and user-friendly panel management software with cutting-edge survey functionality and comprehensive panel management tools, to manage their proprietary research panel.
![Page 3: Consumer panel for a technology company](https://reader033.fdocuments.net/reader033/viewer/2022052706/58d1a6901a28ab6f6b8b5f0f/html5/thumbnails/3.jpg)
What were the challenges? Required the tool to provide flexibility and the scalability to
build and manage a larger panel spanning a wide range of segments
Intuitive Panel Health Reporting
Web 2.0 portal & mobile apps
Automate several sample and panel management processes, such as the shift from manual disbursement of incentives to an automated incentivization process
Data migration of approx. 70K panellists in a time bound fashion
System to be made available to them (up & running) within a very aggressive time frame
![Page 4: Consumer panel for a technology company](https://reader033.fdocuments.net/reader033/viewer/2022052706/58d1a6901a28ab6f6b8b5f0f/html5/thumbnails/4.jpg)
Borderless Access proposed indigenously built technology platform - ‘SmartSight’ that has built-in features to address the client challenges on control, flexibility, scalability , customizations & automation.
Our team designed the panel portal and mobile apps from scratch. Panel portal was coupled with a content management system to allow DIY updates for the client.
A comprehensive panel health reporting suite was setup enabling client to monitor response rates, costs, panel health and project metrics in real-time.
How did Borderless Access solve the problem?
![Page 5: Consumer panel for a technology company](https://reader033.fdocuments.net/reader033/viewer/2022052706/58d1a6901a28ab6f6b8b5f0f/html5/thumbnails/5.jpg)
Outcome The transition of the technology & migration of the panelist database was completed within the permissible timelines with the Client showing a significant ‘upside’ in terms of data quality of their panel database.
![Page 6: Consumer panel for a technology company](https://reader033.fdocuments.net/reader033/viewer/2022052706/58d1a6901a28ab6f6b8b5f0f/html5/thumbnails/6.jpg)
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