Post on 01-Jan-2016
Connect To The Core
Presents
The Passion-Based Message™
Differentiating Yourself in the Marketplace
Quote
“Most men lead lives of quiet desperation and go to
the grave with the song still in them.”
Henry David Thoreau
TM & © 2009. Connect To The Core Inc. All rights reserved.
Differentiating Yourself in the Marketplace
• Why passion and conviction is a differentiator
• How to fan the flame
• Putting it in practice
TM & © 2009. Connect To The Core Inc. All rights reserved.
Why Passion & Conviction Differentiates You
• Core of all great communication is passion
• Typical MBA approach doesn’t work
• Loyalty is emotional, not intellectual
TM & © 2009. Connect To The Core Inc. All rights reserved.
How to Fan The Flame
• We all have a central organizing story
• We made a decision that has shaped our values
TM & © 2009. Connect To The Core Inc. All rights reserved.
Discovering Your Passion
TM & © 2009. Connect To The Core Inc. All rights reserved.
Crucial Event Resulting Passion/Convictio
n
Current Attitudes, Actions & Habits
Core Value
Discovering Your Passion
Crucial Event
1. Grade school punishment event
TM & © 2009. Connect To The Core Inc. All rights reserved.
Discovering Your Passion
Resulting Passion/Conviction
Seeing things from a different point of view and the impact our actions and words have on others.
TM & © 2009. Connect To The Core Inc. All rights reserved.
Discovering Your Passion
Current Attitudes, Actions & Habits
I am sympathetic and empathetic
TM & © 2009. Connect To The Core Inc. All rights reserved.
Discovering Your Passion
Core Value
We focus on other's abilities and uniqueness and help them realize how special they are.
TM & © 2009. Connect To The Core Inc. All rights reserved.
Discovering Your Passion
TM & © 2009. Connect To The Core Inc. All rights reserved.
Crucial Event Resulting Passion/Convictio
n
Current Attitudes, Actions & Habits
Core Value
1. Grade school punishment
event
Seeing things from a different point of view and the impact our actions and words have on others.
I am sympathetic and empathetic
We focus on other's abilities and uniqueness and help them realize how special they are.
Core Values
• Your strongest beliefs
• Your passions
• Your convictions
• Guiding principles
• Give you strength when needed
• These are things you can be counted on for no matter what
TM & © 2009. Connect To The Core Inc. All rights reserved.
Sample Core Values
1. We always operate and communicate with passion and conviction.
2. We are passionate about families, ours and yours.
3. We take ownership of the problem and the solution.
4. We concentrate on what is most important eliminating confusion and bringing clarity.
5. We are driven and strategic about getting the optimal result.
TM & © 2009. Connect To The Core Inc. All rights reserved.
TM & © 2009. Connect To The Core Inc. All rights reserved.
Passion & Conviction
Core Values
Go-To-Market Message
Putting it in Practice
TM & © 2009. Connect To The Core Inc. All rights reserved.
Go-To-Market Message
I promise…
Putting it in Practice
• Sell the story, don’t tell the story
• No “Weasel Words”
• Beware of “Drive-By Communication”
TM & © 2009. Connect To The Core Inc. All rights reserved.
Putting it in Practice
Connect To The Core Inc.
For help crafting your Go-To-Market Message sign up
for The Passion-Based Message™ Webinar Series beginning October 14, 2009!
Connect To The Core Inc.20 Burkebrook Place
Suite 513Toronto, ON
M4G 0A1shannon@connecttothecore.com
416-696-2020416-696-0042 Fax
TM & © 2009. Connect To The Core Inc. All rights reserved.