Connect To The Core Presents The Passion-Based Message™ Differentiating Yourself in the...

Connect To The Core

Presents

The Passion-Based Message™

Differentiating Yourself in the Marketplace

Quote

“Most men lead lives of quiet desperation and go to

the grave with the song still in them.”

Henry David Thoreau

TM & © 2009. Connect To The Core Inc. All rights reserved.

Differentiating Yourself in the Marketplace

• Why passion and conviction is a differentiator

• How to fan the flame

• Putting it in practice


Why Passion & Conviction Differentiates You

• Core of all great communication is passion

• Typical MBA approach doesn’t work

• Loyalty is emotional, not intellectual


How to Fan The Flame

• We all have a central organizing story

• We made a decision that has shaped our values


Discovering Your Passion


Crucial Event Resulting Passion/Convictio

n

Current Attitudes, Actions & Habits

Core Value


Crucial Event

1. Grade school punishment event



Resulting Passion/Conviction

Seeing things from a different point of view and the impact our actions and words have on others.




I am sympathetic and empathetic



Core Value

We focus on other's abilities and uniqueness and help them realize how special they are.




Crucial Event Resulting Passion/Convictio

n


Core Value

1. Grade school punishment

event

Seeing things from a different point of view and the impact our actions and words have on others.

I am sympathetic and empathetic

We focus on other's abilities and uniqueness and help them realize how special they are.

Core Values

• Your strongest beliefs

• Your passions

• Your convictions

• Guiding principles

• Give you strength when needed

• These are things you can be counted on for no matter what


Sample Core Values

1. We always operate and communicate with passion and conviction.

2. We are passionate about families, ours and yours.

3. We take ownership of the problem and the solution.

4. We concentrate on what is most important eliminating confusion and bringing clarity.

5. We are driven and strategic about getting the optimal result.



Passion & Conviction

Core Values

Go-To-Market Message

Putting it in Practice


Go-To-Market Message

I promise…


• Sell the story, don’t tell the story

• No “Weasel Words”

• Beware of “Drive-By Communication”



Connect To The Core Inc.

For help crafting your Go-To-Market Message sign up

for The Passion-Based Message™ Webinar Series beginning October 14, 2009!

Connect To The Core Inc.20 Burkebrook Place

Suite 513Toronto, ON

M4G [email protected]

416-696-2020416-696-0042 Fax


Connect To The Core Presents The Passion-Based Message™ Differentiating Yourself in the...

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