Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

My 40 Year Old Corporation Can Pivot

Faster Than You

What is an MVP?

Minimum Viable Products are experiments meant to invalidate

your riskiest assumption.

When do we do Pitch MVP?

Why do we do an MVP?• Invalidate more assumptions• Find earlyvangalists who will test what you

build• Learn what they need

What’s a Pitch MVP?

Yes, This Can Work

What is a Concierge MVP?

Why do a Concierge MVP?• Confirm your solution meets earlyvangalist

expectations• Super rich learning about what your

solution will look/feel like• Lock down earlyvanglists for your next

Our Concierge MVP Story

5 Take-Aways• Validate your understanding of the

problem before doing MVPs• Pitch MVPs are great for getting a lot of

people to follow up with• Concierge are great for learning about

your solution• Really, Get Out of the Building

Thanks!

Simon Marcus | @Lycaonmarcus

tlclabs.co

Anonymous Feedback:sayat.me/lycaonmarcus

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