Batch : 2014

  Course Code : 50121106   Course Name : Marketing I and Principles of

Management I   Roll # : 720   Assignment # : A 109

VODAFONE and IDEA A Comparative Study

Founded – 1984. [India – 1994]

Previous name – Hutchison Essar

Headquarters – London, UK

Chairman - Gerard Kleisterlee

Base in India – Mumbai

Covers 23 Telecom circles in India

Provides both Prepaid and Postpaid GSM

VODAFONE

Founded – 1995

Headquarters – Mumbai

Chairman – Kumar Mangalam Birla

Covers 15 service areas

Specializes in Postpaid

IDEA

VODAFONE

Covers 23 Telecom Circles

Constant coverage

Flexible Top-ups

Roaming facility

Call Management Services – (Voice SMS, Call Barring,

Call Conference, Call Divert, Call Filter, Call Waiting,

Caller ID, Voice Mail, Missed Call Information

“SERVICE” COMPARISON

IDEA CELLULAR Entertainment- Music, Cricket and Sports, Humour, Movies

and Videos on Mobile

Alerts and Updates- Astrology and News

Utility Payment and Bills

“PRICE” COMPARISON VODAFONE

Tariff plans Lifelong

MRP (Rs) 25

Applicability New & Existing customers

Initial Talktime 0

SIM card validity Lifetime

Local call rates

Vodafone-to-Vodafone calls Rs1/min

Vodafone - Other Mobiles Rs1/min

To landlines Rs1/min

SMS

Local SMS Rs1

National SMS Rs1.50

International SMS Rs5

IDEA CELLULAR Charges

IDEA to IDEA IDEA to Others IDEA to Fixed

60p/Min 60p/Min 75p/Min

STD

IDEA to IDEA IDEA to Others IDEA to Fixed

60p/Min 60p/Min 75p/Min

SMS

Local Rs.1/SMS

National Rs.1.5/SMS

International Rs.5/sms

VODAFONE

“Promotion” Comparison

IDEA CELLULAR

End of presentation. Please feel free to clear doubts by asking questions.