Comparison between Idea and Vodafone
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Transcript of Comparison between Idea and Vodafone
Batch : 2014
Course Code : 50121106 Course Name : Marketing I and Principles of
Management I Roll # : 720 Assignment # : A 109
VODAFONE and IDEA A Comparative Study
Founded – 1984. [India – 1994]
Previous name – Hutchison Essar
Headquarters – London, UK
Chairman - Gerard Kleisterlee
Base in India – Mumbai
Covers 23 Telecom circles in India
Provides both Prepaid and Postpaid GSM
VODAFONE
Founded – 1995
Headquarters – Mumbai
Chairman – Kumar Mangalam Birla
Covers 15 service areas
Specializes in Postpaid
IDEA
VODAFONE
Covers 23 Telecom Circles
Constant coverage
Flexible Top-ups
Roaming facility
Call Management Services – (Voice SMS, Call Barring,
Call Conference, Call Divert, Call Filter, Call Waiting,
Caller ID, Voice Mail, Missed Call Information
“SERVICE” COMPARISON
IDEA CELLULAR Entertainment- Music, Cricket and Sports, Humour, Movies
and Videos on Mobile
Alerts and Updates- Astrology and News
Utility Payment and Bills
“PRICE” COMPARISON VODAFONE
Tariff plans Lifelong
MRP (Rs) 25
Applicability New & Existing customers
Initial Talktime 0
SIM card validity Lifetime
Local call rates
Vodafone-to-Vodafone calls Rs1/min
Vodafone - Other Mobiles Rs1/min
To landlines Rs1/min
SMS
Local SMS Rs1
National SMS Rs1.50
International SMS Rs5
IDEA CELLULAR Charges
IDEA to IDEA IDEA to Others IDEA to Fixed
60p/Min 60p/Min 75p/Min
STD
IDEA to IDEA IDEA to Others IDEA to Fixed
60p/Min 60p/Min 75p/Min
SMS
Local Rs.1/SMS
National Rs.1.5/SMS
International Rs.5/sms
VODAFONE
“Promotion” Comparison
IDEA CELLULAR
End of presentation. Please feel free to clear doubts by asking questions.