Comparison between Idea and Vodafone

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Differentiating between two telecom service brands in India - Vodafone and Idea

Transcript of Comparison between Idea and Vodafone

  • 1. Batch : 2014 Course Code : 50121106 Course Name : Marketing I and Principles of Management I Roll # : 720 Assignment # : A 109

2. A Comparative Study 3. Founded 1984. [India 1994] Previous name Hutchison Essar Headquarters London, UK Chairman - Gerard Kleisterlee Base in India Mumbai Covers 23 Telecom circles in India Provides both Prepaid and Postpaid GSM 4. Founded 1995 Headquarters Mumbai Chairman Kumar Mangalam Birla Covers 15 service areas Specializes in Postpaid 5. VODAFONE Covers 23 Telecom Circles Constant coverage Flexible Top-ups Roaming facility Call Management Services (Voice SMS, Call Barring, Call Conference, Call Divert, Call Filter, Call Waiting, Caller ID, Voice Mail, Missed Call Information 6. IDEA CELLULAR Entertainment - Music, Cricket and Sports, Humour, Movies and Videos on Mobile Alerts and Updates - Astrology and News Utility Payment and Bills 7. VODAFONE Tariff plans Lifelong MRP (Rs) 25 Applicability New & Existing customers Initial Talktime 0 SIM card validity Lifetime Local call rates Vodafone-to-Vodafone calls Rs1/min Vodafone - Other Mobiles Rs1/min To landlines Rs1/min 8. SMS Local SMS Rs1 National SMS Rs1.50 International SMS Rs5 9. IDEA CELLULAR Charges IDEA to IDEA IDEA to Others IDEA to Fixed 60p/Min 60p/Min 75p/Min STD IDEA to IDEA IDEA to Others IDEA to Fixed 60p/Min 60p/Min 75p/Min 10. SMS Local Rs.1/SMS National Rs.1.5/SMS International Rs.5/sms 11. VODAFONE 12. IDEA CELLULAR 13. End of presentation. Please feel free to clear doubts by asking questions.