Post on 06-Jan-2017
30% Energy Saving in
30 minutes
20 Years of
management skills
5 Successful Startup
70 Years of cumulated
experience in Renewables
800 €/M investments
managed
Attilio Piattelli Chairman
Massimo Cavaliere CEO
Carlo Zuccaro Director
Pietro Pitingolo COO
Our team
Our vision
SHARED ENERGY FOR EVERYONE
Our Target
Stores HoReCa Health & Sport
Small industry
150,000 € 2,2B/y
in Italy
AVERAGE ENERGY BILL
50,000 €/Y
ENERGY WASTED
HIGH ENERGY COST
SunCity learning curve
KO analysis
4
1
2
Drivers to get
decisions
1,000 Proposals
12,500 LEADS worked
+900 Refusal
No brainer assessment
App
4
development required
3 Years and $1.5 M
3
Customer social
behavior modeling
Inquiry to offer Lead Time
Contract/Leads hit rate
Enhancing sales of energy contractors
Guided procedure to energy audit self assessment
No preliminary monitoring devices required
Low time consuming analysis (< 30’)
Suitable for non technical people
Key to distribution
1 Stop shop
“shelf packages” to save customers bill
Define Customer Energetic needs
SunCity Invests
Performance Based fee
Typical ESCo model
Measure Saving results
Define Customer Saving Needs
SunCity Projects Investments
Saving Based fee SMEs
1 2
3 4
Measure results
Define Customer Energetic needs
SunCity Invests
Performance Based fee
30’ Self Audit
1 Stop Shop IoT Based Monitoring
Easy Entry Point
Our innovative business model
Measure Saving results
Define Customer Saving Needs
SunCity Projects Investments
Saving Based fee SMEs
1 2
3 4
Unique Selling Proposition
Inquiry to offer Lead Time 25 days 5 days
Contract/Leads hit rate 6% 13%
Proposals daily worked by Tech Dpt 5 20+
Cost per contract €1,300 € 400
Traditional ESCo Model
SunCity Model
Annual energy
bills
€ 500,000
€ 50,000
Our positioning
Energy Saving
3 to 10
20% to 50%
years contract
average saving
Energy Supply
average saving
Expected years contract
5%
Business Model
3 to 10
Annuity Stream!
&
Business Model
Energy Saving Contracts – 3 to 10 years contracts
Old Customers Retention
Energy Supply Contracts – expected to duration 3 to 10 years
New Customers Acquisition
Web App Market
distribution
Installers
ESCo Sales Force
Franchising Model
Other Countries
Marketing Strategy
Scalable Model
Pescara - Rome www.suncityitalia.com
BEFORE
AFTER
BEFORE
AFTER
Pietro Pitingolo Chief Operating Officer
Energy Efficiency in
30 minutes pietro.pitingolo@suncityitalia.com +39 085 690888