Communicationand

International Marketing

A.Petkoska, SEOU GostivarSep 2012

What makes a good communicator?

• Fluency in the language• An extensive vocabulary• Being a good listener• Physical appearance• A sense of humor• Grammatical accuracy• Not being afraid of

making mistakes• An awareness of body

language

Internal Communication

• Communication- It’s much easier said than done

• Communication problems: High technology; information overload; common loyalties

Words to describe good and bad communicators

Dealing with Communication Breakdown

Action Plan

Case Study, writing an e-mail, HCPS

International Marketing

• Discussing global brands, HCPS

• Coffee culture • Noun Phrases and

Compounds, collocations

• Brainstorming• Formal e-mail: Creating

a global brand from a sports drink (Zumo)

Discussing global brands

Coffee culture

Starbucks

Brainstorming

Brainstorming 1

Formal e-mail: Creating a global brand from a sports drink (Zumo)