Integrated marketing communication international advertising
Communication and International Marketing
description
Transcript of Communication and International Marketing
Communicationand
International Marketing
A.Petkoska, SEOU GostivarSep 2012
What makes a good communicator?
• Fluency in the language• An extensive vocabulary• Being a good listener• Physical appearance• A sense of humor• Grammatical accuracy• Not being afraid of
making mistakes• An awareness of body
language
Internal Communication
• Communication- It’s much easier said than done
• Communication problems: High technology; information overload; common loyalties
Words to describe good and bad communicators
Dealing with Communication Breakdown
Action Plan
Case Study, writing an e-mail, HCPS
International Marketing
• Discussing global brands, HCPS
• Coffee culture • Noun Phrases and
Compounds, collocations
• Brainstorming• Formal e-mail: Creating
a global brand from a sports drink (Zumo)
Discussing global brands
Coffee culture
Starbucks
Brainstorming
Brainstorming 1
Formal e-mail: Creating a global brand from a sports drink (Zumo)