Post on 11-Aug-2014
description
Communicate?
Engage?
Persuade?
Failure to…
Why use storytelling?
Stories make ideas sticky.
EleMENTS of a good story
Image: Philip Lawson 2011
The Hero
Situation
Conflict
Climax
Resolution
Executed Movement Imagined Movement
SocialTimes
Kathryn Parkes
UX Sofia 2014
TED: Mary Lou Jepsen: Could future devices read images from our brains?
Classic Storyline
Classic Storyline
Personas?
Characters
Your story characters shouldn’t be static - take them out
for a bit of exercise and see how they behave.
The Cast
The Storyline
Scenarios
Explain
Inspire
Motivate
Persuade
Daddyo Story
Who is the user? Where is their pain? What are their needs?
Future without
our solution
Future with
our solution
iQ Content
“Design is really an act of communication, which
means having a deep understanding of the person
with whom the designer is communicating.”
!Don Norman
How do you want
to make your
audience feel?
Explain
Inspire
Motivate
Persuade
Product
Managers?
Senior
Managers?Dev team?
Clients?
Your job as a UX Professional
Find the happy marriage between user needs and business goals.
Adapt
Fast, Simple, Clear
The simpler a story the more likely it is to stick.
Leave room for the imagination
The human brain has an amazing ability to fill in the gaps.
http://xkcd.com/1354/
Heartbleed Explanation
Show your work…early
Storytelling Hackathon - Popathon - Darklight Festival
Be willing to share ownership
!
Collaboration
Practice
Storytelling
Verbal/Visual
‘It’s all in
the
telling.’
‘My work
speaks for
itself.’
Extract from Scott McCloud - Understanding Comics
Building Stories - Chris Ware
Experience Maps
http://bridgeable.com/dog-sledding-experience-design/
Experience Maps
Adaptive Path
User Journey Maps
Google Maps
You
The loudest voice in the room
doesn’t always have the best idea
What makes a good UX Designer?
Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain
Begin with the end in mind
A Twist
The End
kathryn.parkes@gmail.com
@kathrynparkes
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