Brand Refresh: 3 Signs You're Ready for a Refresh
-
Upload
katelyn-goetz -
Category
Marketing
-
view
175 -
download
4
Transcript of Brand Refresh: 3 Signs You're Ready for a Refresh
“I like to compare a brand refresh to a home remodel: fresh paint, new shingles and landscaping can add curb appeal and
enhance the chance of selling a home and getting the best price.”
Like a remodel, a brand refresh retains some visual equity along with just enough
change to introduce a new attitude.
Many brands were developed before the digital age and have had to evolve
to be better suited for these platforms.
Letting your brand become too outdated will have a visibly – quite literally – negative effect on your
brand image.
For example, if you’ve expanded to include a younger demographic, you will need to adapt your messaging strategy, visual presence and marketing channels in
order to reach a segment that is using an ever-increasing variety of social networks for news
and information.
In order to build and maintain brand
recognition, it’s important to be
consistent with your branding.
Buyers want to support someone that’s well organized and thoughtful in
all its actions and all aspects.
If your online presence and marketing materials don’t align, it can confuse audiences and make you appear
less reputable.
To continue the home improvement analogy, it’s the view from the street that sets you apart from the neighbors, draws
buyers in and creates a lasting impression.