Communicate successThe key to successful community collaboration is effective communication.

Version: March 2011

Dave WorsellDirector, Government Solutions

dave.worsell@govdelivery.com@dworsell+44 207 993 5595 / +44 7500 902 516

www.govdelivery.co.uk

Digital Communication builds communities

Effective Communication is key to building a vibrant community

•Successful online communities communicate well

•Proactive in their approach

•Build and maintain their audience

•Use a multi-channel approach

•Use “appropriate” channels for specific actions

•Draw people back to the website

To Engage Communities

•Different channels for different audiences

•What is right for one, not right for others

•The key is tying them all together!!!!

Use the most powerful communication channels

MOBILE

EMAIL

SOCIALMEDIA

TWITTER

FACEBOOK

YOUTUBE

WEBSITE

FLICKR

SMS

NEWSLETTERS

BLOGS

RSS

DSA Case Study - Requirements...

Mission: Safer Driving for Life

To engage with drivers of all ages, types and experience.

• Learner Drivers (17-25 year olds)

• Cars

• Bikes

• HGV

• Coaches

• Driver Trainers (ADI’s)

• Experienced drivers

• Children / Schools

DSA Case Study - Channels used...

DSA Direct

•Websites (DfT, DirectGov, BusinessLink)

•Email Alerts

•eNewsletters (replaced “Dispatch” magazines)

•Widgets

•YouTube

•Twitter

•Facebook (Chief Driving Examiner)

DSA Case Study - Outcomes...

Significantly higher levels of engagement…

•Increased usage on the DSA and associated websites

•34k email subscribers to online content changes (growing quickly)

•16k YouTube Subscribers with 2.6 million channel views

•Multiple Twitter channels - 3.5k followers and 8.4k by email digest

•Chief Examiner now has a Facebook page (2,109 fans)

•Estimated £250k cost savings per annum

•Long term engagement

Summary...

•Invest in communications - technologies / tools / staff

•Be proactive in your communication

•Use multiple channels to engage the biggest audience

•Cross-promote your channels to guide your audience

•Ensure “community managers” understand the tools

•Track, monitor and manage channels

•Be prepared to adapt

Questions...

Dave WorsellDirector, Government Solutions+44 207 993 5595

+44 7500 902 516

dave.worsell@govdelivery.com www.twitter.com/dworsell Connect:

www.govdelivery.co.uk