Communicate success
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Communicate success The key to successful community collaboration is effective communication. Version: March 2011 Dave Worsell Director, Government Solutions [email protected] @dworsell +44 207 993 5595 / +44 7500 902 516 www.govdelivery.co.uk
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Communicate success. The key to successful community collaboration is effective communication. Dave Worsell Director, Government Solutions [email protected] @ dworsell +44 207 993 5595 / +44 7500 902 516 www.govdelivery.co.uk. Version: March 2011. - PowerPoint PPT Presentation
Transcript of Communicate success
Communicate successThe key to successful community collaboration is effective communication.
Version: March 2011
Dave WorsellDirector, Government Solutions
[email protected]@dworsell+44 207 993 5595 / +44 7500 902 516
www.govdelivery.co.uk
Digital Communication builds communities
Effective Communication is key to building a vibrant community
•Successful online communities communicate well
•Proactive in their approach
•Build and maintain their audience
•Use a multi-channel approach
•Use “appropriate” channels for specific actions
•Draw people back to the website
To Engage Communities
•Different channels for different audiences
•What is right for one, not right for others
•The key is tying them all together!!!!
Use the most powerful communication channels
MOBILE
SOCIALMEDIA
YOUTUBE
WEBSITE
FLICKR
SMS
NEWSLETTERS
BLOGS
RSS
DSA Case Study - Requirements...
Mission: Safer Driving for Life
To engage with drivers of all ages, types and experience.
• Learner Drivers (17-25 year olds)
• Cars
• Bikes
• HGV
• Coaches
• Driver Trainers (ADI’s)
• Experienced drivers
• Children / Schools
DSA Case Study - Channels used...
DSA Direct
•Websites (DfT, DirectGov, BusinessLink)
•Email Alerts
•eNewsletters (replaced “Dispatch” magazines)
•Widgets
•YouTube
•Facebook (Chief Driving Examiner)
DSA Case Study - Outcomes...
Significantly higher levels of engagement…
•Increased usage on the DSA and associated websites
•34k email subscribers to online content changes (growing quickly)
•16k YouTube Subscribers with 2.6 million channel views
•Multiple Twitter channels - 3.5k followers and 8.4k by email digest
•Chief Examiner now has a Facebook page (2,109 fans)
•Estimated £250k cost savings per annum
•Long term engagement
Summary...
•Invest in communications - technologies / tools / staff
•Be proactive in your communication
•Use multiple channels to engage the biggest audience
•Cross-promote your channels to guide your audience
•Ensure “community managers” understand the tools
•Track, monitor and manage channels
•Be prepared to adapt
Questions...
Dave WorsellDirector, Government Solutions+44 207 993 5595
+44 7500 902 516
[email protected] www.twitter.com/dworsell Connect:
www.govdelivery.co.uk
