Common Mistakes to Avoid for Every Online Seller

COMMON MISTAKES TO AVOID FOR EVERY ONLINE SELLERARTICLE BY ATUL JAIN

Read full article at www.atuljain7.com

Ecommerce is perhaps one of the easiest ways to get

your product into the market without the hassles of the

traditional distribution channels.

However, the low barrier of entry means huge

competition and in this competitive field, there is no

space for mistakes.

SUMMARY

Let’s look at the common mistakes made by

online sellers and how you can avoid them

POOR CUSTOMER COMMUNICATION

Some of the elementary updates customers expect from an online store are :

• Order and payment confirmation with invoice

• Shipping information with associated tracking codes

• Prior phone call before delivery

• Product delivery confirmation and request for feedback

POOR CUSTOMER COMMUNICATION

NOT ENOUGH PRODUCT INFORMATION

Some of the most important elements of a good product page are :

• Product images and videos

• Product description with specifications and benefits

• Shipping charges

• Delivery timelines

• Price and other charges

• Return policy and other conditions

NOT ENOUGH PRODUCT INFORMATION

DIFFICULT CHECKOUT PROCESS

Some common complications to the checkout process include :

• Hidden shipping / handling charges

• Hidden taxes

• Compulsory registration

• Having to add billing and shipping address for each purchase

DIFFICULT CHECKOUT PROCESS

LACK OF CONSISTENT BRANDING & DIGITAL PRESENCE

• Consistent shopping experience on mobile, desktop and tablets

• Have a predefined color schemes in all your outreach channels like email, social media, blog

• Prominently display your unique selling points and information on secure shopping process

• Use the same brand name on all social media channels

• Use same brand guidelines online as you use in your offline stores or marketing collaterals

LACK OF CONSISTENT BRANDING & DIGITAL PRESENCE

Read the complete article on my

personal web blog at

www.atuljain7.com

Atul Jain

Common Mistakes to Avoid for Every Online Seller

Business

Transcript of Common Mistakes to Avoid for Every Online Seller

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