LOGO

The American Banker Logo allows for consistent recognition of communications. The identifier only consists of the words “American Banker” in uppercase letters.

STAGING AREAThe minimum unobstructed area in which the logo should sit is equal to 1x the height of the logo. The identifier should sit in a prominent position but not necessarily at the top of the page.

SIZE CONSTRAINTSLogos should never appear any smaller than 1 inch wide.

DESCRIpTOR/LOGO’S TAGLINE

American Banker logo does not have a descriptor.

FONTS

The American Banker graphic standards includes the following typefaces: DIN, Helvetica Neue, Arial, Meta

Typeface

primary Copy DIN Regular DIN Bold

Heading Helvetica Neue 73 Bold Extended

Supporting Copy

Arial Regular

Meta Normal Meta Bold

X

X

X

COLOR pALETTE: pRIMARy COLORS COLOR pALETTE: SuppORTING COLORS

Color Sample

4-Color C100, M68, y00, K54

C00, M00, y10, K30

C00, M000, y12, K31

C98, M49, y01, K100*

C00, M100, y60, K55

C09, M06, y17, K00

C14, M10, y27, K00

pMS 282 + 10% K

414 415 660 195 454 453

Web Color 132653 C2C0B2 AAA89A 006699 780023 ECEAD8 E0DDC0

COLOR pALETTE: SuppORTING COLORS

Color Sample

4-Color C27, M00, y95, K55

C02, M00, y14, K03

C07, M00, y31, K13

C00, M22, y85, K11

C00, M04, y18, K00

C75, M100, y70, K15

C06, M08, y07, K00

pMS 5757 5807 5787 7407 7401 5115 @ 90%

5245

Web Color 62750B F5F5DF D8DCB0 E2BE31 FFF6DA 622C47 F3EBE8

*AmericanBanker.com blue

CONTACT INFORMATION

American Banker (AB) www.AmericanBanker.com

One State Street plaza, 27th Floor · New york, Ny 10004

VICE pRESIDENT, SALES John Del Mauro (212) 803-8846 john.delmauro@sourcemedia.com & BuSINESS DEVELOpMENT

ADVERTISING DIRECTOR Chris Driscoll (212) 803-8686 chris.driscoll@sourcemedia.com

SENIOR MARKETING MANAGER Elizabeth Dyas (212) 803-8279 elizabeth.dyas@sourcemedia.com

MARKETING MANAGER Deborah Davis (212) 803-8840 deborah.davis@sourcemedia.com

AD SALES, MID-ATLANTIC/NORTHEAST Robert A. Wagner (212) 803-8317 robert.wagner@sourcemedia.com

AD SALES, TEXAS AND MIDWEST Barry Cohen (847) 984-2108 barry.cohen@sourcemedia.com

AD SALES, SOuTHEAST James Baker (312) 983-6195 james.baker@sourcemedia.com

AD SALES, NORTHEAST John Fales (212) 803-8798 john.fales@sourcemedia.com

INTEGRATED SALES MANAGER JoAnne Kao (212) 803-8325 joanne.kao@sourcemedia.com

ONLINE SALES COORDINATOR Anand Moses (212) 803-8357 anand.moses@sourcemedia.com

EDITOR-IN-CHIEF David Longobardi (212) 803-6050 or (917) 992-3504 david.longobardi@sourcemedia.com

DIRECTOR OF EDITORIAL DESIGN Debbie Fogel (212) 803-8229 debbie.fogel@sourcemedia.com & pRODuCTION

EXECuTIVE DIRECTOR OF CREATIVE SERVICES Sharon pollack (212) 803-8489 sharon.pollack@sourcemedia.com

CREATIVE DIRECTOR, EDITORIAL James Jarnot (212) 803-8815 james.jarnot@sourcemedia.com

CREATIVE DIRECTOR, MARKETING paul Vogel (212) 803-8832 paul.vogel@sourcemedia.com

SR. ART DIRECTOR, MARKETING Vicky Heinlein (212) 803-8591 vicky.heinlein@sourcemedia.com

ASSOCIATE pRODuCTION MANAGER Jonathan Miles (212) 803-8991 jonathan.miles@sourcemedia.com

This graphic standard guide is the property of SourceMedia and may not be reproduced or distributed except by authorized personnel.

© 2008 SourceMedia

VERSION 1.0

GRApHIC STANDARDS GuIDE

STANDARD TypOGRApHy, pAGE LAyOuT AND DESIGN ELEMENTS

Products & Services for the Banking and Financial Services Industries

One product.Three powerful opportunities to reach highly qualifi ed buyers.

Marketplace Annual Edition: Get listed in our popular, “must-have” printed products and services directory –

an important industry resource you don’t want to miss.

Marketplace Online Edition: Be visible within the American Banker website – extend your reach with this

easy-to-use online reference tool that you can update any time.

Marketplace Daily Edition: Reach American Banker subscribers daily – perfect for product promotions,

events or even your corporate branding campaign.

R SEE INSIDE FOR DETAILS! Annual Edition Close Date: Sept. 28, 2007

3701_AB_Marketplace_SS.indd 1 5/24/07 10:35:47 AM

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American Banker is the leading information resource serving the banking and financial services community. The daily print edition of American Banker was first published in 1835. Its online counterpart has been live since 1996. Together, these resources set the agenda for a fast-changing industry, keeping a close eye on large and small institutions, tracking traditional and insurgent forces, parsing the business models of diversified and specialist players.

AmericanBanker.com, relaunched on October 1, 2007, is a complete information platform for banking professionals and the primary online destination for SourceMedia’s Banking Group. The site is organized into vertical market seg-ments and also contains the home pages of our sister publications U.S. Banker and Bank Technology News.

At the heart of AmericanBanker.com is our exclusive, market-leading coverage, includ-ing feature and analytical articles, data appli-cations, and special reports. This first-rate journalism, created by an award-winning edi-torial staff located in eight cities nationwide, is supplemented by a top-tier roster of informa-tion partners, such as Dow Jones Newswires, Bloomberg, pR Newswire, Accuity, Informa Research, SNL Financial, and Institutional Risk Analytics.

At a time when professionals are confronted with more news sources than they have time to digest, American Banker recognizes its responsibility to put information in context. To maintain this high standard, American Banker’s editors cultivate a close understanding of their readers’ interests and demands. Every story we select and edit is informed by this knowledge.

AuDIENCE

Every day, a high-level conversation takes place in American Banker and on AmericanBanker.com. When financial services CEOs speak, they speak to American Banker’s report-ers—not only because they value and respect our cutting-edge reporting and analysis, but because they value our audience. Time after time, industry strategists and decision-makers choose American Banker and AmericanBanker.com as a forum for their ideas and concerns.