@ShaneGibson Socialized.me

From Social Media to Social Commerce in 2013

With Shane Gibson@ShaneGibson

#CoastSpasDealerMeeting

@ShaneGibson Socialized.me

2012 What Happened?

@ShaneGibson Socialized.me

What Happened?

@ShaneGibson Socialized.me

What Happened?

@ShaneGibson Socialized.me

What Happened?

7.3M

6.9M

Daily Active Mobile Users

@ShaneGibson Socialized.me

What Happened?

Social referral value in e-commerce (Fast Company)

$68.78

$80.22

$179.36

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

More Filters and Stops•Less automation in Twitter

•Tougher rules on LinkedIn and Facebook

•Following limits on Instagram

•Google updates their Algorithm and upsets the world

@ShaneGibson Socialized.me

Rise of the influencer

@ShaneGibson Socialized.me

Influence Teams

@ShaneGibson Socialized.me

Fresh Unique Content

@ShaneGibson Socialized.me

Get Focused

•Amping Up Facebook

•Contests that work

•Connecting with influencers

•Tools to manage as a team

@ShaneGibson Socialized.me

Edgerank

Up to a maximum of 16% of your fans will see your posts

@ShaneGibson Socialized.me

Edgerank

@ShaneGibson Socialized.me

Sponsored Posts

@ShaneGibson Socialized.me

Click-throughs are cheaper

•Facebook Ads: $1 per click

•Sponsored : 6 clicks/$1

@ShaneGibson Socialized.me

Get Sociable!

@ShaneGibson Socialized.me

Get Visual - Images

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

Offerpop.com

@ShaneGibson Socialized.me

Offerpop.com

•Fangated Coupons

•Refer-a-friend Contests

•Tug-of-war

•Video contests

•Caption contests

•Twitter deals

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

#BnNArmy with @WizardWorld

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

Finding Influencers

•Local Niche Bloggers

•Journalists

•Meetup.com Organizers

•Back-links to local competitor or topic specific sites

•Use Twellow and Klout

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

Pepsi Cultural Calendars

•Demographic’s entertainment events

•Community events

•Significant milestones

•Own a #tag in your community

•Capitalize on Memes

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

#DTMGolf

@ShaneGibson Socialized.me

Grow Your Reach1. Use Offerpop

2. Low cost, high value, targeted prizes

3. We are social on-site

4. We are social in-print

5. We are social email blast

6. Partner with influencers

7. Amplify your brand!

@ShaneGibson Socialized.me

Get Visual and Shared

1. Photos get shared

2. Use pictures instead of words

3. Get community to contribute through contests, incentives and recognition

4. Have fun – fun is shared

5. Use Coast Spas – Ask for content!

@ShaneGibson Socialized.me

Hootsuite

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

Summary1. Get Visual

2. Connect with influencers

3. Run regular targeted contests

4. Use the internet to get off of the internet

5. Amplify the moment

6. Get organized and start measuring

@ShaneGibson Socialized.me

Resources

1.Socialized.me/CoastSpas2013

2.Socialized.me/blog

3.@ShaneGibson

4.Social Media Plan Template