Coast Spas Social Media 2013

@ShaneGibson Socialized.me

From Social Media to Social Commerce in 2013

With Shane Gibson@ShaneGibson

#CoastSpasDealerMeeting


2012 What Happened?


What Happened?


What Happened?

7.3M

6.9M

Daily Active Mobile Users


What Happened?

Social referral value in e-commerce (Fast Company)

$68.78

$80.22

$179.36


More Filters and Stops•Less automation in Twitter

•Tougher rules on LinkedIn and Facebook

•Following limits on Instagram

•Google updates their Algorithm and upsets the world


Rise of the influencer


Influence Teams


Fresh Unique Content


Get Focused

•Amping Up Facebook

•Contests that work

•Connecting with influencers

•Tools to manage as a team


Edgerank

Up to a maximum of 16% of your fans will see your posts


Edgerank


Sponsored Posts


Click-throughs are cheaper

•Facebook Ads: $1 per click

•Sponsored : 6 clicks/$1


Get Sociable!


Get Visual - Images


Offerpop.com


Offerpop.com

•Fangated Coupons

•Refer-a-friend Contests

•Tug-of-war

•Video contests

•Caption contests

•Twitter deals


#BnNArmy with @WizardWorld


Finding Influencers

•Local Niche Bloggers

•Journalists

•Meetup.com Organizers

•Back-links to local competitor or topic specific sites

•Use Twellow and Klout


Pepsi Cultural Calendars

•Demographic’s entertainment events

•Community events

•Significant milestones

•Own a #tag in your community

•Capitalize on Memes


#DTMGolf


Grow Your Reach1. Use Offerpop

2. Low cost, high value, targeted prizes

3. We are social on-site

4. We are social in-print

5. We are social email blast

6. Partner with influencers

7. Amplify your brand!


Get Visual and Shared

1. Photos get shared

2. Use pictures instead of words

3. Get community to contribute through contests, incentives and recognition

4. Have fun – fun is shared

5. Use Coast Spas – Ask for content!


Hootsuite


Summary1. Get Visual

2. Connect with influencers

3. Run regular targeted contests

4. Use the internet to get off of the internet

5. Amplify the moment

6. Get organized and start measuring


Resources

1.Socialized.me/CoastSpas2013

2.Socialized.me/blog

3.@ShaneGibson

4.Social Media Plan Template

Coast Spas Social Media 2013

Business

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