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The CMO and 5 Expanding Expectations •  Expectation 1: Take On Topline Growth •  Expectation 2: Own the Customer Experience •  Expectation 3: Dig Into Data-Based Insights •  Expectation 4: Operate in Real Time •  Expectation 5: Master the Metrics that Matter

Take On Topline Growth Expectation 1

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Own the Customer Experience Expectation 2

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Dig Into Data-Based Insights Expectation 3

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Operate in Real Time Expectation 4

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Master the Metrics that Matter Expectation 5

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CMO Profile and Methodology

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