CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2013

DR. RICHARD GANAHL BLOOMSBURG UNIVERSITY, PA

2 CONVERGENCE IS DEAD, AND BUnow LIVES ON!

THE CONVERGENCE DREAM

• 2000: AOL PURCHASES TIME

• A MEDIA CHANGING EVENT

• BLENDING OF LEGACY MEDIA

• ONE FOR ALL…ALL FOR ONE

• OUT OF MANY COMES ONE!

3 CONVERGENCE IS DEAD, AND BUnow LIVES ON!

“PURE PLAY/STAND-ALONE”

BUnow: MISSION

* Student Organization

* Indie Blog & Website

* Co-op & Con-verge

* Student Moderated

* Multiple Platforms

* Pics, Audio, Video

BUnow: TRAFFIC

* 200,000 visitors

* 125+ visiting countries

* 525,000 page views

* 142,225 unique visitors

•  over 20,000 video views

•  35-55 student staff

4 CONVERGENCE IS DEAD, AND BUnow LIVES ON!

HAVE CAMPUS & CAMPUS MEDIA

EMBRACED THE CONVERGENCE DREAM?

5 CONVERGENCE IS DEAD, AND BUnow LIVES ON!

•  CAMPUS MARKETING: RESTRICTIVE

•  CAMPUS NEWSPAPER: A MEDIA SILO

•  CAMPUS TV: PUBLISH TO LOCAL CATV

•  CAMPUS RADIO: SILENT ON THE INTERNET

•  DEPARTMENT FACULTY: MEDIA ISOLATES

•  STUDENT C-PRODUCERS: MEDIA BLINDERS

•  CAMPUS RESOURCES: SEGREGATED

•  TIME WARNER SPINS OFF PRINT MEDIA!!!

6 CONVERGENCE IS DEAD, AND BUnow LIVES ON!

FLYING SOLO AS AN ONLINE PURE-PLAY!

IT’S A WHOLLY UNIQUE STAND-ALONE!

PROVIDES A TRANFORMATIVE EXPERIENCE!

AND HEY…THAT’S OK!

DREAM ON, MEDIA PIONEERS!