Post on 30-Nov-2014
description
Client Supplier Communication
Idoia Rodés TorrónteguiMichele Sanvictores
11th ICCRM
Seville, Spain
7-9 July 2005
www.iccaworld.com
11th ICCRM, Seville, 2005
• International Society of Nephrology
Worldwide Characteristics• 8,000+ members, 120 countries• Mission: advance nephrology around the world• Global Headquarters in Brussels• My role:
Director of Conferences Oversee team of 6 individuals Responsible for event strategy
11th ICCRM, Seville, 2005
• ISN’s 3 types of events
Forefronts in Nephrology• Small, basic science-focused, “retreat”
atmosphere• Aim of conference format: full interaction• Held worldwide, isolated locations• Venue: Unusual (e.g. monasteries, castles,
universities with upscale accommodations)• Attracts 100 scientists• Twice a year
11th ICCRM, Seville, 2005
• ISN’s 3 types of events
World Congress of Nephrology• Large-scale event embracing society business
meetings• Aim of programme format: attract physicians
worldwide• Multiplying Factor• Location: Worldwide• Venue: Convention and Exhibition Centre• Will attract 5,000-6,000 physicians• Every two years
11th ICCRM, Seville, 2005
• ISN’s 3 types of events
Bench to Bedside• New event: Launch in August 2006• Aim of programme format: interaction between
clinicians and researchers• No social programme• Location: Developed countries• Venue: 5-star hotel or conference centre• Will attract 750-1,000 physicians• Once a year
11th ICCRM, Seville, 2005
• What’s in it for you?
• Tap into all locations, all venue types• Same person advises ISN Board of locations for
all 3 types of events• Decision variables
Membership Industry location Suitable venues History
11th ICCRM, Seville, 2005
• What’s in it for ISN? What do I expect from you?
• Prove I am a “hot prospect” for you Know the types of events organised Give similar concrete examples Look at your historical data Think ROI Build relationships
11th ICCRM, Seville, 2005
• Behind the Scenes
• Dual role
• Also a supplier to ISN
• 2nd role: Director of the Conference
Department at MCI Brussels
• ISN time is only 25%
11th ICCRM, Seville, 2005
• MCI– a supplier to ISN
• Association, Communications and Event
Management Services
Executive Leadership
Membership, Finances,
Marketing, Communications
Events
General Office Operations
11th ICCRM, Seville, 2005
• MCI– a supplier to ISN
• 17 MCI employees spend time on ISN
3 employees are 100% to ISN
14 employees spend between 10%-
75% of their time on ISN
Total full-time equivalent: 8.5 staff
11th ICCRM, Seville, 2005
• MCI– a supplier to ISN
• Added Value of Outsourcing Association
Management Services
Flexibility
Cost-efficiency
Getting right professionals for right
projects
11th ICCRM, Seville, 2005
• MCI– overall
• Association Management Company
• Professional Congress Organisation
• 10 offices (9 in Europe, 1 in Singapore)
• 300 employees; 120 focus on associations
• 850 events & 250,000 room nights booked
per year
11th ICCRM, Seville, 2005
• Why would MCI’s role be important to you?
• Professional staff understands you
• Share knowledge among the group
Communicate positive and negative
experiences
• “We are your spokesperson”
• Huge multiplying factor
11th ICCRM, Seville, 2005
• The multiplying factor
• Represent several associations • Selling your destination, services through our
own marketing channel Our booth at industry trade shows Prospective client calls, meetings
• Strategic, “intrapreneurial” individuals Example: Creation of Bench to Bedside
11th ICCRM, Seville, 2005
• Parallel Session
• Learn more about AMCs• Typical Clients, Types of Meetings• The value of AMCs for associations• The return on investment for the association
and the supplier• Tips on how to get noticed to key AMC
individuals