Team Mottainai

Team Mottainai

Sid PillaiEngineer

Kohei TsukazakiBusiness Development

Cameron FranzEngineer

Kalani SamarawickeremaBusiness Development

The BackgroundFood self-sufficiency rate in Japan accounts for only 39 percent, yet 18.5 million tons of food is disposed per year

The Gap

Majority of food waste ..about 60% ...comes from household kitchens

Efforts and services exist on industrial, wholesale and restaurant side but nothing except public awareness campaigns focussing on household food waste

Initial SurveyParticipants: 31 (Native and Foreign Residents in Japan)

Cause of Food Waste Percentage

Food Expiry, Bulk Buy 64.7

Ordering in excess 35.7

Others 9

Ways to Reduce Percentage

Search recipes by available ingredients 94

Food consumption tracking & feedback 76

Sharing with neighbors 60

The Solution

Providing options to customize food and grocery orders and shopping

Net Based shopping

Helping plan meals and food use at home

Tracking food usage and providing feedback about financial loss and use pattern

Providing incentives for preventing food waste

Social sharing and events to promote food loss reduction

Local groceries where food is near expiry

Target User Persona

Moms and housewives

- Age:28~40- Family member: 4 member- Husband Income

(50~100)million- Where: Tokyo, Kanagawa- Manage most of the cooking

and plan meals for the family - Long term planning and

regular shopping for groceries

Business Model

B2B revenue from customer introductionCollection and selling leftover food as compost

Collection of leftover raw materials and sell to Mottainai restaurants

Development of web database and logistical system

Home makers

Financially concerned millennials

RestaurantLocal GroceriesGovernment Support

Waste tracking

Patterns of shopping

Data enabled planning

Flexibility in meal planning and shopping

Financial savings for customers through food loss reduction

Helping form communities

Consumer Data

Local Grocery Data

Business Model

Key Potential Financial Partners

Social effortsMakes use of food that goes to garbage and create an environment for people to reduce their carbon footprint

Connects housewives through Salpa parties and create a platform for people to engage with community

Revenue Streams

App Image

App Image

Q&A