CircleBuilder - Howard Brown\'s presentation at The Society Of Church Consultants / Great Commission...

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Howard Brown presented "Social Media - the Good, the Bad and the Crazy" at the Society for Church Consulting and Great Commission Network Conference on the campus of Indiana Wesleyan University in Marion, Indiana - November 9, 2010

Transcript of CircleBuilder - Howard Brown\'s presentation at The Society Of Church Consultants / Great Commission...

Social Media Best Practices“The Good, the Bad and the Crazy”

© 2006-2010, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Howard Brown

CEO, CircleBuilder Software, LLC

2© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

3© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

The largest social network in the world is?

1.) Twitter

2.) Facebook

3.) LinkedIN

4.) None of the above

4© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

The Largest Social Network is?

• Christianity – est 2.6 billion / 5 million churches worldwide

• Islam – est 1.8 billion – fastest growing religion via birthrates

• Hinduism – est 1.3 billion

Definitions

6© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Social

Media

Web 2.0

Viral

Marketing

Digital / Interactive services

Spread like wildfire / 2 people tell 2 people

Conversations / communications onlineDigital

7© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Digital communications - everywhere

• Email

• Texting

• IM

• VOIP

• Community

• Commerce

• Content

• Blogging

• Intranets

• Mobile Apps

• Audio

• Video

• Chat

• Discussion

• Surveys

• Gaming

• Contests

• Education

• Navigation

• Coupons

8© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

The Modern Day Marketplace• Digital Communications are Vital to the Church today and in

the future

• Resources and strategy must be developed in order to reach core committed and unchurched

– Over 600 million on Facebook for connecting, photo sharing, conversing, game playing and much more

– Just under 200 million using Twitter for broadcast

– Over 100 million using LinkedIN to connect for business

– 250 million logging into YouTube to watch a video

– 6.1 Trillion SMS Text Messages sent in 2010

– 100 million playing Farmville, Mafia Wars, Call of Duty…

9© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 9

Mobile and Smart phones are the wave of the today and the future

10© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

11© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Who is your audience?

Core committedCore committed

Next GenNext Gen

SeniorSenior

VisitorVisitor

SeekerSeeker

11© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

12© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Church communications

• Americans are exposed to about

3000 advertising messages/day.

• Corporations spend $620 billionyearly to get us to buy products.

How can you compete?

12© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

13© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Pain points – growing a church?

13© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

14© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

What’s the best way to connect?

Textmsg

Internet

Print Phone

MailPosters& Flyers

Email

Different people need

different methods.

And many require more

than one method!

15© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

TraditionalTraditional

“Touch points” build community

InteractiveInteractive

16© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Maximizing Your Touch Points

Interactive RSVPs,

Feedback & surveys

Interactive RSVPs,

Feedback & surveys

Event & Volunteer

Matching

Event & Volunteer

MatchingCustom weekly emailCustom weekly email

Audio and Video

Podcasting

Audio and Video

Podcasting

Cell phone

text messaging

Cell phone

text messaging

Viral Marketing

“tell 2 friends”

Viral Marketing

“tell 2 friends”

17© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

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Awareness• Visibility

• How do I find your church and join in your community?

Understanding• Church

• Mission

• People

• Purpose

Action• Participation

• Joining

• Come grow

• Invite friends

• Small Groups

• Ministries

Caring• Addiction

• Counseling

• Salt and Light

• Celebration

• Good deeds

• Prayer

Serving• Disciples of Christ

• Service

• Volunteer

• Giving

Touch Point Ministry

© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

18© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

19© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

20© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Billions of Websites

22© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

23© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

24© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

25© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

26© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

27© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

28© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

The Social Network

30© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

31© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

32© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

33© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

34© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

35© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

36© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

37© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

38© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

39© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

40© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

41© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

42© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Blogs

44© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

45© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

46© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

47© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Communities

49© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

50© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

51© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

52© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

53© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

54© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

55© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

55

Online kingdom – “church space”

Sign inSign in

• www.CircleBuilder.com

• Integrated “mash up” with existing site

• Social Media Connect via FB, Twitter...

• Single sign-on for subscribing churcheswww.welovecentral.com

SMS / Texting

57© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

58© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

59© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

60© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

61© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

62© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

63© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

64© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

65© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

66© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

67© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Audio / Video

69© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

70© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

71© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

72© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

73© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

74© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

75© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Gaming

77© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

78© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

79© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Giving

81© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

82© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

83© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

84© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

85© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Crazy

87© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

88© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

89© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

90© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

91© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

92© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

93© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

94© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

95© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Research and Plan a social media strategy featuring digital communications

Look at other churches and ministries. Copy them. Contact them. Ask the flock what they want.

Please create a community at www.circlebuilder.com and let us know how we can help. Share best and worst practices with us

96© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

How will you

measure

success?

97© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Good news needs to be told…

It’s not all about this… It is still about this…

98© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Be Blessed Be Blessed And And Be ConnectedBe Connected

CircleBuilder Software LLCCircleBuilder Software LLC

© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Howard Brown

Co-Founder and CEO

howard@circlebuilder.com

248-770-3191

Howard Brown

Co-Founder and CEO

howard@circlebuilder.com

248-770-3191

www.circlebuilder.com