CircleBuilder - Howard Brown\'s presentation at The Society Of Church Consultants / Great Commission...

$: CircleBuilder - Howard Brown\'s presentation at The Society Of Church Consultants / Great Commission Network - Best Practices In Social Media for Churches and Ministries 11-09-10$
Social Media Best Practices“The Good, the Bad and the Crazy”

© 2006-2010, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Howard Brown

CEO, CircleBuilder Software, LLC


The largest social network in the world is?

1.) Twitter

2.) Facebook

3.) LinkedIN

4.) None of the above


The Largest Social Network is?

• Christianity – est 2.6 billion / 5 million churches worldwide

• Islam – est 1.8 billion – fastest growing religion via birthrates

• Hinduism – est 1.3 billion

Definitions


Social

Media

Web 2.0

Viral

Marketing

Digital / Interactive services

Spread like wildfire / 2 people tell 2 people

Conversations / communications onlineDigital


Digital communications - everywhere

• Email

• Texting

• IM

• VOIP

• Community

• Commerce

• Content

• Blogging

• Intranets

• Mobile Apps

• Audio

• Video

• Chat

• Discussion

• Surveys

• Gaming

• Contests

• Education

• Navigation

• Coupons


The Modern Day Marketplace• Digital Communications are Vital to the Church today and in

the future

• Resources and strategy must be developed in order to reach core committed and unchurched

– Over 600 million on Facebook for connecting, photo sharing, conversing, game playing and much more

– Just under 200 million using Twitter for broadcast

– Over 100 million using LinkedIN to connect for business

– 250 million logging into YouTube to watch a video

– 6.1 Trillion SMS Text Messages sent in 2010

– 100 million playing Farmville, Mafia Wars, Call of Duty…

9© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 9

Mobile and Smart phones are the wave of the today and the future


Who is your audience?

Core committedCore committed

Next GenNext Gen

SeniorSenior

VisitorVisitor

SeekerSeeker



Church communications

• Americans are exposed to about

3000 advertising messages/day.

• Corporations spend $620 billionyearly to get us to buy products.

How can you compete?



Pain points – growing a church?



What’s the best way to connect?

Textmsg

Internet

Print Phone

MailPosters& Flyers

Email

Different people need

different methods.

And many require more

than one method!


TraditionalTraditional

“Touch points” build community

InteractiveInteractive


Maximizing Your Touch Points

Interactive RSVPs,

Feedback & surveys

Interactive RSVPs,

Feedback & surveys

Event & Volunteer

Matching

Event & Volunteer

MatchingCustom weekly emailCustom weekly email

Audio and Video

Podcasting

Audio and Video

Podcasting

Cell phone

text messaging

Cell phone

text messaging

Viral Marketing

“tell 2 friends”

Viral Marketing

“tell 2 friends”


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Awareness• Visibility

• How do I find your church and join in your community?

Understanding• Church

• Mission

• People

• Purpose

Action• Participation

• Joining

• Come grow

• Invite friends

• Small Groups

• Ministries

Caring• Addiction

• Counseling

• Salt and Light

• Celebration

• Good deeds

• Prayer

Serving• Disciples of Christ

• Service

• Volunteer

• Giving

Touch Point Ministry

© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Billions of Websites

The Social Network

Blogs

Communities


55

Online kingdom – “church space”

Sign inSign in

• www.CircleBuilder.com

• Integrated “mash up” with existing site

• Social Media Connect via FB, Twitter...

• Single sign-on for subscribing churcheswww.welovecentral.com

SMS / Texting

Audio / Video

Gaming

Giving

Crazy


Research and Plan a social media strategy featuring digital communications

Look at other churches and ministries. Copy them. Contact them. Ask the flock what they want.

Please create a community at www.circlebuilder.com and let us know how we can help. Share best and worst practices with us


How will you

measure

success?


Good news needs to be told…

It’s not all about this… It is still about this…


Be Blessed Be Blessed And And Be ConnectedBe Connected

CircleBuilder Software LLCCircleBuilder Software LLC

© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

Howard Brown

Co-Founder and CEO

[email protected]

248-770-3191

Howard Brown

Co-Founder and CEO

[email protected]

248-770-3191

www.circlebuilder.com

CircleBuilder - Howard Brown\'s presentation at The Society Of Church Consultants / Great Commission...

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