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CHINA SPORTS
PRODUCTS MARKET
REPORT
Beijing Zeefer Consulting Ltd.
May 2011
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products market in China by means of Bain's Market Structure Classification
and Index of CR4.
- Import and Export of Sports Products
In this section, the report includes the main source countries / regions of
imported sports products for China and their market shares, the domestic
destinations of imported sports products in China and shares for these
destinations, major export destinations (countries or regions) for Chinese
produced sports products and shares of these destinations, major origins of
the exported sports products and their shares.
- Sports Products Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning sports products generally accepted in the sports products industry
in China, including standard names both in Chinese and English as well as
their unified code numbers.
- Major Sports Products Importers in China
The report lists 10 major importers for sports products in China and provides
their contact information such as company name, address, website, telephone
number and fax number.
- Summary on Key Statistics of the Sports Products Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Sports Products Market Report presents the
current situation, the growth rate and profitability of the sports products
industry in China.
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D E C L A R A T I O N
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.
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6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS..................................34
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36
7.1 ZHONGSHAN GUANGSHENG SPORTS EQUIPMENT CO., LTD......36
7.2 TAISHAN SPORTS INDUSTRY GROUP....................................................36
7.3 ADVANCED INTERNATIONAL MULTITECH CO., LTD.....................37
7.4 XIAMEN GANGYU INDUSTRY CO., LTD................................................38
7.5 ZHANGZHOU COMFORT SCIENCE & TECHNOLOGY GROUP
(EASEPAL GROUP) .............................................................................................38
7.6 WENDENG SANYANG FISHING TACKLE CO., LTD. ..........................39
7.7 WEIHAI WEIJIAN INDUSTRIAL CO., LTD. .............................................40
7.8 DADONG'AOSHENG HEALTH CARE EQUIPMENT CO., LTD..........40
7.9 JOHNSON HEALTH TECH. (SHANGHAI) CO., LTD. ...........................41
7.10 XIAMEN XINKAI COMPOSITE TECHNOLOGY CO., LTD.................42
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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C H A P T E R 3
H O T S P O T S F O R S P O R T S
P R O D U C T S A C R O S S C H I N A
Figure 4 Nationwide distribution map of sports products mfg. enterprises above
designated size across China
Zhejiang, Guangdong and Jiangsu are the major production bases for sports
products in China. From Jan. to Nov. 2010, enterprises engaged in sports
products production above designated size in the above three areas added up
1-7 18-9 8
10-59 10
60-229 60
230+ 230
Liaoning
Jilin
Heilongjiang
Inner Mongolia
Xinjian
Tibet
Qinghai
Hebei
Shanxi
Jiangsu
Zhejiang
Anhui
Fujian
Jiangxi
Shandong
Henan
Hubei
Hunan
GuangdongGuangxi
Hainan
Sichuan
Guizhou
Yunnan
ShaanxiGansu
Ningxia
Chongqing
Beijing
Tianjin
11
2228
10
23
< 4
< 4
70
253
271
55
121
15
141
< 4
6
15
2695
< 4
< 4
Shanghai
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign sports products mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
全国 1107 1271 1328
oreign-funded 548 604 602
of ownership 726
oreign-funded 548 604 602nded
Private 449 537 600 ivate
ctively-owned 13 17 11
Others 97 113 115
oreign-funded 50% 48% 45%
Private 41% 42% 45%
ctively-owned 1% 1% 1%
Others 9% 9% 9%
Percentage of foreign enterprise s
in terms of the number of
enterprise s in 2010
45.33%54.67%
Foreign-funded Others type of ownership
Changes in the percentage of
numbers of foreign-funded
enterprises
50% 48%45%
41% 42% 45%
1% 1% 1%9% 9% 9%
2008 2009 2010
Foreign-f unded Private
Collectively-ow ned Others
In 2010, among the 1,328 sports products mfg. enterprises above designated
size across China, 602 are foreign enterprises, accounting for about a share of
45.33% of all. In terms of the number of enterprises, there were 2 foreign
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