China Sports Products Market Report

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CHINA SPORTS

PRODUCTS MARKET

REPORT

Beijing Zeefer Consulting Ltd.

May 2011



products market in China by means of Bain's Market Structure Classification

and Index of CR4.

- Import and Export of Sports Products

In this section, the report includes the main source countries / regions of

imported sports products for China and their market shares, the domestic

destinations of imported sports products in China and shares for these

destinations, major export destinations (countries or regions) for Chinese

produced sports products and shares of these destinations, major origins of

the exported sports products and their shares.

- Sports Products Industry Standards in China

The report lists relevant national standards and/or industrial standards

concerning sports products generally accepted in the sports products industry

in China, including standard names both in Chinese and English as well as

their unified code numbers.

- Major Sports Products Importers in China

The report lists 10 major importers for sports products in China and provides

their contact information such as company name, address, website, telephone

number and fax number.

- Summary on Key Statistics of the Sports Products Industry in China

Based on the concise analysis on the sales revenue, number of enterprises,

total profit, total loss, total assets, return on the asset and profit margin as well

as other key statistics, China Sports Products Market Report presents the

current situation, the growth rate and profitability of the sports products

industry in China.



D E C L A R A T I O N

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")

provide this report with the greatest possible care. Nevertheless, Zeefer makes

no guarantee whatsoever regarding the accuracy, utility, or certainty of the

information in this report. Further, Zeefer disclaims any and all responsibility

for damages that may result from the use or non-use of the information in this

report.

The information in this report may be incomplete and/or may differ in

expression from other information in elsewhere by other means. The

information contained in this report may also be changed or removed without

prior notice.



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6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS

AND RELEVANT VARIATIONS IN RECENT YEARS..................................34

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36

7.1 ZHONGSHAN GUANGSHENG SPORTS EQUIPMENT CO., LTD......36

7.2 TAISHAN SPORTS INDUSTRY GROUP....................................................36

7.3 ADVANCED INTERNATIONAL MULTITECH CO., LTD.....................37

7.4 XIAMEN GANGYU INDUSTRY CO., LTD................................................38

7.5 ZHANGZHOU COMFORT SCIENCE & TECHNOLOGY GROUP

(EASEPAL GROUP) .............................................................................................38

7.6 WENDENG SANYANG FISHING TACKLE CO., LTD. ..........................39

7.7 WEIHAI WEIJIAN INDUSTRIAL CO., LTD. .............................................40

7.8 DADONG'AOSHENG HEALTH CARE EQUIPMENT CO., LTD..........40

7.9 JOHNSON HEALTH TECH. (SHANGHAI) CO., LTD. ...........................41

7.10 XIAMEN XINKAI COMPOSITE TECHNOLOGY CO., LTD.................42

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43

CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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C H A P T E R 3

H O T S P O T S F O R S P O R T S

P R O D U C T S A C R O S S C H I N A

Figure 4 Nationwide distribution map of sports products mfg. enterprises above

designated size across China

Zhejiang, Guangdong and Jiangsu are the major production bases for sports

products in China. From Jan. to Nov. 2010, enterprises engaged in sports

products production above designated size in the above three areas added up

1-7 18-9 8

10-59 10

60-229 60

230+ 230

Liaoning

Jilin

Heilongjiang

Inner Mongolia

Xinjian

Tibet

Qinghai

Hebei

Shanxi

Jiangsu

Zhejiang

Anhui

Fujian

Jiangxi

Shandong

Henan

Hubei

Hunan

GuangdongGuangxi

Hainan

Sichuan

Guizhou

Yunnan

ShaanxiGansu

Ningxia

Chongqing

Beijing

Tianjin

11

2228

10

23

< 4

< 4

70

253

271

55

121

15

141

< 4

6

15

2695

< 4

< 4

Shanghai

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6.3 MARKET POSITION OF FOREIGN

ENTERPRISES AND THE TREND IN RECENT

YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN

ENTERPRISES IN TERMS OF THE NUMBERS AND THE

COMPARISON OF FOREIGN ENTERPRISES AND

ENTERPRISES OF OTHER OWNERSHIP

Figure 16 Changes in the percentage of numbers of foreign sports products mfg.

enterprises across China and the comparison of foreign enterprises and enterprises of

other ownership

2008 2009 2010

全国 1107 1271 1328

oreign-funded 548 604 602

of ownership 726

oreign-funded 548 604 602nded

Private 449 537 600 ivate

ctively-owned 13 17 11

Others 97 113 115

oreign-funded 50% 48% 45%

Private 41% 42% 45%

ctively-owned 1% 1% 1%

Others 9% 9% 9%

Percentage of foreign enterprise s

in terms of the number of

enterprise s in 2010

45.33%54.67%

Foreign-funded Others type of ownership

Changes in the percentage of

numbers of foreign-funded

enterprises

50% 48%45%

41% 42% 45%

1% 1% 1%9% 9% 9%

2008 2009 2010

Foreign-f unded Private

Collectively-ow ned Others

In 2010, among the 1,328 sports products mfg. enterprises above designated

size across China, 602 are foreign enterprises, accounting for about a share of

45.33% of all. In terms of the number of enterprises, there were 2 foreign

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