Post on 01-Jul-2015
description
CHICKING FRIED CHICKEN
Presented byGroup 3
About ChicKing Fried Chicken
• ChicKing is a rapidly growing fast-food chain in the region, specializing in serving the tastiest crumb fried chicken using a secret recipe which includes a unique blend of the choicest herbs and spices serving Real Recipe, Real Taste, Real Fried Chicken since the year 2000.
ChicKing, established as Al Bayan Foods, a part of
the highly reputable and renowned Dubai based Al
Bayan Group of Companies & a registered
trademark of Banquet Foods International, RAK-
FZE, UAE.
History ChicKing having expanded its operations across different continents apart from been present across UAE, has won the hearts of people across different countries including Oman, Saudi Arabia, Kuwait, Bahrain, Singapore, Malaysia and India. It has been precisely this single minded focus of 'Quality Matching Reach' that makes ChicKing fried chicken simply irresistible and a deliciously memorable brand for different age groups across the world.
Products
Our menu features a wide variety of meals
including spicy and regular fried chicken, strips
(boneless delight), supreme burgers like Fish
Crunchy & Mexi-Crunchy, Mexican Wrap,
energetic Coleslaw, and our own exclusive Chick-
pop - the ultimate mouth-watering offering!
BASED ON TYPES OF CUSTOMER
Based on types of Customer and Wants ChicKing provides many services like…
INDIVIDUAL MEAL
FAMILY PACKS
HAPPY KIDS MEAL
VARIETY MIX
ROYAL MEALS etc….
INDIVIDUAL MEAL
This mainly deals with Individual dishes which are affordable by an Individual with quality stuff.
FAMILY PACKS
Family packs are available In different Prices and different quantity and different quality at different aroma spicy tastes…
HAPPY KIDS MEAL
The product is mainly focused on Kids… company has targeted Kids and company is successful in fulfilling their needs….
VARIETY MIX
This is an offer by the ChicKings for the customer to select Variety stuff according to Customer Wants…. Customer can benefitted from this
SWOT ANALYSIS
STRENGTHFourth Best Global Brand In Fast Food Industry in terms of Quality.
Real Spices and Herbs are used
Strong Position in Asia
WEAKNESSES
Lack of Strong Marketing efforts.
Lack of Publicity through Medias.
High Employee Turnover
OPPORTUNITIES
Increase Demand for healthier food
Home Delivery Available
Introducing new products
THREATS
Saturated Fast food Markets in the developed nations.
Trend towards healthy eating
Reputed and Local Fast food restaurant chains
Difficulty in emerging in developing nations
Core Strategy
Innovative Menu & BrandOur menu features a wide variety of meals including spicy and regular fried chicken, strips, supreme burgers like Fish Crunchy & our exclusive Chick – pop the ultimate mouth watering offering.
Inviting Atmosphere• The primary objective kept in mind for the
interiors of our restaurants is to project a healthy dining experience for families with vibrant colors and décor.
Thank you