CHICKING FRIED CHICKEN

Presented byGroup 3

About ChicKing Fried Chicken

• ChicKing is a rapidly growing fast-food chain in the region, specializing in serving the tastiest crumb fried chicken using a secret recipe which includes a unique blend of the choicest herbs and spices serving Real Recipe, Real Taste, Real Fried Chicken since the year 2000.

ChicKing, established as Al Bayan Foods, a part of

the highly reputable and renowned Dubai based Al

Bayan Group of Companies & a registered

trademark of Banquet Foods International, RAK-

FZE, UAE.

History ChicKing having expanded its operations across different continents apart from been present across UAE, has won the hearts of people across different countries including Oman, Saudi Arabia, Kuwait, Bahrain, Singapore, Malaysia and India. It has been precisely this single minded focus of 'Quality Matching Reach' that makes ChicKing fried chicken simply irresistible and a deliciously memorable brand for different age groups across the world.

Products

Our menu features a wide variety of meals

including spicy and regular fried chicken, strips

(boneless delight), supreme burgers like Fish

Crunchy & Mexi-Crunchy, Mexican Wrap,

energetic Coleslaw, and our own exclusive Chick-

pop - the ultimate mouth-watering offering!

BASED ON TYPES OF CUSTOMER

Based on types of Customer and Wants ChicKing provides many services like…

INDIVIDUAL MEAL

FAMILY PACKS

HAPPY KIDS MEAL

VARIETY MIX

ROYAL MEALS etc….

INDIVIDUAL MEAL

This mainly deals with Individual dishes which are affordable by an Individual with quality stuff.

FAMILY PACKS

Family packs are available In different Prices and different quantity and different quality at different aroma spicy tastes…

HAPPY KIDS MEAL

The product is mainly focused on Kids… company has targeted Kids and company is successful in fulfilling their needs….

VARIETY MIX

This is an offer by the ChicKings for the customer to select Variety stuff according to Customer Wants…. Customer can benefitted from this

SWOT ANALYSIS

STRENGTHFourth Best Global Brand In Fast Food Industry in terms of Quality.

Real Spices and Herbs are used

Strong Position in Asia

WEAKNESSES

Lack of Strong Marketing efforts.

Lack of Publicity through Medias.

High Employee Turnover

OPPORTUNITIES

Increase Demand for healthier food

Home Delivery Available

Introducing new products

THREATS

Saturated Fast food Markets in the developed nations.

Trend towards healthy eating

Reputed and Local Fast food restaurant chains

Difficulty in emerging in developing nations

Core Strategy

Innovative Menu & BrandOur menu features a wide variety of meals including spicy and regular fried chicken, strips, supreme burgers like Fish Crunchy & our exclusive Chick – pop the ultimate mouth watering offering.

Inviting Atmosphere• The primary objective kept in mind for the

interiors of our restaurants is to project a healthy dining experience for families with vibrant colors and décor.

Thank you