Chef Timothy CiprianoChef Timothy CiprianoThinking Outside of the Lunch Box, Building the BrandThinking Outside of the Lunch Box, Building the Brand

@LocalFoodDude

build THE build THE THE BRANDTHE BRAND

How I became THE BRANDTHE BRAND

My mission is to serve all My mission is to serve all students real food and to students real food and to teach our students where food teach our students where food comes from. We strive to comes from. We strive to combine physical activity and combine physical activity and hands on learning in an effort hands on learning in an effort to GROW HEALTHY KIDS!to GROW HEALTHY KIDS!

Why I became THE BRAND:THE BRAND:

To engage kids through FOODTo engage kids through FOOD

Engaging Kids through FOODEngaging Kids through FOOD

Healthy Kids = Happy KidsHealthy Kids = Happy Kids

Why build a Brand?Why build a Brand?

TV Media Blogger Social MediaTV Media Blogger Social Media

POSITIVE PRESS = POSITIVE PRESS = MONEY$$$MONEY$$$

Building the BRAND for the KIDS!Building the BRAND for the KIDS!

Healthy Kids = Happy KidsHealthy Kids = Happy Kids

Training Videos are KEY!Training Videos are KEY!

Staff Training is VERY importantStaff Training is VERY importantLunch Lady Boot CampLunch Lady Boot Camp

Agree/Disagree…Politics plays a Agree/Disagree…Politics plays a BIG ROLE!BIG ROLE!

POLITICSPOLITICS

USDA FNS Undersecretary Kevin Concannon

POLITICSPOLITICS

Politics plays a very BIG ROLE!Politics plays a very BIG ROLE!

Actually, Politics plays a HUGE ROLE!Actually, Politics plays a HUGE ROLE!

POLITICSPOLITICS

Building the BRAND is about Building the BRAND is about Getting IT DONE!Getting IT DONE!

Being ONE with the TEAM!Being ONE with the TEAM!

Thinking Outside of the “Lunch Box”Thinking Outside of the “Lunch Box”

Where Hungry Kids & Where Hungry Kids & Healthy Food MeetHealthy Food Meet

Building PartnershipsBuilding Partnerships

x47!

BE the BRAND, Build the Brand!

If you think it can’t be done…

you’re wrong!

IT CAN!!!

Thank You!Thank You!

Chef Timothy Cipriano

cheftimlocalfooddude.blogspot.com

@Localfooddude tim@hooraypuree.com

@HoorayPuree