Chapter supply chain and channel management fourteen Copyright © 2013 by The McGraw-Hill Companies,...

chapter

supply chain and channel management

fourteen

LEARNING OBJECTIVES

LO1 Define supply chain managementLO2 Recognize the value added by the

supply chain.LO3 Describe the flow of merchandise

and the flow of information in the supply chain.

LO4 Describe how supply chains are managed.

Supply Chain and Channel Management

Supply Chain Management

Supply Chain, Marketing Channels,

and Logistics are Related

Chad Baker/Getty Images

Ryan McVay/Getty Images

Supply Chains Streamline Distribution

FedEx Commercial

©Brand X Pictures/PunchStock

Supply Chain Management Affects Marketing

Courtesy Zara International, Inc. Courtesy Zara International, Inc.

Data Warehouse

Electronic Data Interchange

Vendor-Managed Inventory

DH Kong/Plush Studios/Getty Images14-9

Collaborative Planning, Forecasting, and Replenishment

Digital Vision/Getty Images 14-10

Pull and Push Supply Chain

The Distribution Center

ABC News Segment on a Walgreens Warehouse 14-12

Inbound Transportation

• Dispatcher coordinates deliveries

• Manufacturer may pay transportation expenses or retailers may negotiate directly with trucking companies and pay expenses Steve Cole/Photodisc/Getty Images

Receiving and Checking

David Buffinton/Getty Images

Photo by Scott Olson/Getty Images 14-14

Storing and Cross-Docking

Walter Hodges/Digital Vision/Getty Images

Shipping Merchandise to Stores

• Shipping merchandise to stores is complex for multi-store chains

• Distribution centers use sophisticated routing and scheduling systems

Ryan McVay/Getty Images

Inventory Management Through Just-In-Time Systems

Just-in-time (JIT)Just-in-time (JIT) Quick response (QR)

Quick response (QR)

Zappos Website

el, In

Types of Vertical Marketing Systems

Managing Marketing Channels and Supply Chains Through Strategic

Relationships

Chapter supply chain and channel management fourteen Copyright © 2013 by The McGraw-Hill Companies,...

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