Post on 29-Mar-2015
Challenges and Opportunities for
Small Credit Unions
Office of Small Credit Union InitiativesMartha Ninichuk, Deputy Director
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Many small credit unions are struggling to survive and thrive
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Challenges
Strategic Operational Regulatory
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Challenges
Shrinking fields of membership
Loss of income (loan, investment and fees)
Inability to obtain and maintain credit union staff
Retiring CEOs/Managers Lack of Succession Plans
Strategic
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Challenges
• Failure to update computer systems
• Ability to offer relevant products and services
• Or try to offer products and services when the credit union isn’t ready
Operational
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Challenges
• New Small Credit Union Exam Program
• Fraud, Fraud, Fraud• Call report – Late filing penalties– Electronic filing requirement
• Home Credit Union Rule
Regulatory
Challenges and Opportunities
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Impact on Small Credit Unions
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Credit Unions by Asset Class
Challenges and Opportunities
2003 vs 2013
Greater than $50MM
Less than $50MM
$10MM-$50MM
Less than $10MM
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
1930
7558
2934
4624
2269
4484
2230
2254
2003
2013
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5,864
5,350
4,969
4,576
4,2544,020
3,8053,599
3,275
2,9942,782
2,572
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Number of Small Credit Unions (Assets less than $10 million), 2000-2011
2,348
2012
-224
2013
2,254
2000-2013
-94
Challenges and Opportunities
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Membership Trends at Small CUs
Challenges and Opportunities
2003 - 2013
8,000,000
16,000,000
24,000,000
32,000,000
Members Potential Members
50,000,000
100,000,000
150,000,000
200,000,000
Members Potential Members
CUs with less than $10MM in Assets CUs with less than $50MM in Assets
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Net Worth Growth 2003-2013
Challenges and Opportunities
Greater than $50MM
Less than $50MM
$10MM-$50MM
Less than $10MM
-50%
-25%
0%
25%
50%
75%
100%
61%
27%
6%16%
89%
-25%-19%
-44%
NW Growth Per Credit Union 2003 to 2013
NW Per Asset Class 2003 to 2013
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How it Shakes Out
Challenges and Opportunities
0 500 1000 1500 2000 2500 3000 3500 4000
836
3686
597
3313
59
251
Small CUs from 2000-2013 (q3)
Liquidated
Assisted Merger
Merged
Shrunk
Grew
Grew Big
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What can be done to stop the decline?
Challenges and Opportunities
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Let’s Look at the Facts
• Small credit unions need to update their current business model.• Define the credit union’s niche market. Who has the
need?• How does your credit union become relevant in your
community?• What do they need? Check Cashing, small loans, financial
education
• In other words, how do you plan to survive?• Who can assist you?
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What about Collaboration?
Not merging, partnering.
Challenges and Opportunities
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Benefits to Collaboration
Small Asset Credit Unions
• Ability to provide a product or service not otherwise able to
• Assistance in HR, Compliance/Regulation, Back Office, etc.
Large Credit Unions
• Fee income opportunity• Mission Oriented• Small credit unions ARE
needed to continue tax exemption
Awarded NCUA’s First Collaboration Grant in April, 2013
NCUA Awards $50,000 Collaboration Grant to South Carolina Credit UnionsGroup Will Create Talent Management Project for Small Credit Unions
ALEXANDRIA, Va. (April 16, 2013) – A group of South Carolina credit unions are collaborating on a groundbreaking project to improve talent management with the support of a $50,000 National Credit Administration (NCUA) collaboration grant.
Health Facilities Federal Credit Union, a low-income credit union located in Florence, will collaborate with South Carolina Federal Credit Union, located in North Charleston, and its credit union service organization (CUSO), Optimal Talent Solutions, to provide free talent management consulting and training in areas including succession management, recruitment, performance management, and diversity and inclusion.
Two other credit unions, Greenwood Municipal Credit Union, Greenwood, and Spartan Federal Credit Union, Spartanburg, will also participate. NCUA’s Office of Small Credit Union Initiatives (OSCUI) manages the process used by the agency to award the grant.
Collaboration at Work
Challenges and Opportunities
$50,000
Participating Partners
South Carolina Federal Credit Union
Health Facilities Federal Credit Union
Greenwood Municipal Credit Union
Spartan Federal Credit Union
Assets $1,306,358,502 $24,905,031 $35,955,714 $11,800,377
#of Members 151,357 8,680 5,825 2,769
# of Staff 384 14 16 4 FT; 3PT
Field of Membership
Community Multiple common bond - primarily health care
Multiple common bond - primarily federal, state, local government
Community credit unions
Low Income Designation?
No Yes No No
• Optimal Talent Solutions
Purpose: Focus on the Human Resource Needs of 3 small credit unions
Challenges and Opportunities
Why HR?
Typically, small credit unions do not have
the resources and means to support a
human resource staff, leaving the credit
union at a major disadvantage.
Challenges and Opportunities
The Collaboration
• Corporate Culture
• Human Resources
• Performance and Development
• Succession Planning
Challenges and Opportunities
Collaboration Makes Sense
Uses the services and expertise of a larger credit union to provide HR services to 3 very small credit unions.
The larger credit union has the HR professionals already familiar with a credit union and the associated HR challenges.
These professionals have the resources to provide the needed analytics and training the small credit unions could not afford-in either costs or time.
Robert Harris, CEO of Health Facilities FCU in Florence, SC
Challenges and Opportunities
Why Collaborate?
The larger credit union uses the capacity of its staff to provide services for a small credit union which could not afford the services.
The larger credit union helps to offset it’s costs with fee income paid by the small credit union for the services.
Challenges and Opportunities
Obstacles?
Small credit unions fear large credit unions will take-over opportunity.
Part of due diligence is to investigate and become comfortable with any partner.Challenges and Opportunities
Building the Collaboration• Look for partner credit unions– Attend League functions, Chapter Events– What are commonalities of need?– Determine Collaborative effort
• Find larger credit union that may be a good potential partner– Look at websites and call reports. – Ask your peer credit unions.
• Get to know the CEO. See if they have extra capacity.
• Be open with your needs and wants.
Challenges and Opportunities
Collaboration Opportunities
• Back office • Collections• Marketing• Products & Services• Training• Shared executive officers
Challenges and Opportunities
Think of Alternatives
• What may be an expense for you may be an opportunity for someone else or, the expense for one may be an opportunity for you.
• Look at every aspect of your operation. What is draining your desire to better serve your members? How can you release yourself of that burden?
Challenges and Opportunities
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Available Assistance
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Are you a Low Income Designated Credit Union?
0200400600800
100012001400160018002000
Low-Income Designated Credit Unions Per Year
Challenges and Opportunities
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Low-Income Designation
NCUA Designation
• A federal credit union qualifies for LID when a majority of its membership (50% + one member) qualifies as Low-Income
• Low income members are those who earn 80 percent or less than the median family income for the metropolitan area where they live
• or the national metropolitan area, whichever is greater.
• State chartered credit unions must work through their SSA
Challenges and Opportunities
BENEFITS OF LID
1. Non Member Deposits2. Office of Small CU Initiatives
1. Loans 2. Grants3. Consulting Services
3. Transactional services to potential members4. Member Business Loans (MBL)5. Secondary Capital Accounts
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Challenges and Opportunities
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Grants and Loans
Challenges and Opportunities
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2014 Grant Round 1
Grants and Loans
Initiative Applicants Amount RequestedCDFI Certification 108 $270,000
Student Internship 167 $646,640New Product 247 $1,673,000
$2,589,640 Requested from 320 Applicants!
Next Grant Round June 14
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Consulting Enrollment• Nomination cut offs are May 31 (for consulting in the third
and fourth quarters of each year) and November 30 (for consulting in the first two quarters).
• www.ncua.gov/OSCUI/Consulting
Challenges and Opportunities
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FOCUS Sign Up
Challenges and Opportunities
Other Grant Programs
• Many low-income credit unions also obtain assistance from the Treasury by qualifying as Community Development Financial Institutions.
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As of December 15, 2013, there are 808 certified CDFIs; 177 are credit unions
Challenges and Opportunities
www.cdfi.gov
2013: 38 cu’s received an aggregate $26,322,093
2012: 25 cu’s received an aggregate $17,191,358
OSCUI will be releasing CDFI information videos in May.
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Other Resources
State Leagues/Associations
National Federation of Community Development Credit Unions www.cdcu.coop
National Credit Union Foundation www.ncuf.coop
Filene Research Institute www.filene.org
Challenges and Opportunities
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NCUA OSCUI Contact Page
Feel free to contact our office with questions:
Consulting OSCUIConsulting@ncua.gov.
Grants & Loans OSCUIApps@ncua.gov.
Partnerships & Outreach Partners@ncua.gov.
Training OSCUITraining@ncua.gov.
Challenges and Opportunities