TOPIC

SONYRamzan Idrees

Usman Khan

History 7 May 1946 World War 2 Masaru Ibuka started

a radio repair shop in a bomb-damaged Name Created by combining Sonus And Sony The company entered into consumer electronics

market in 1950 with its tape recorder. 1960 American Branch Sonam Leading Manufacture of audio video

communication and information and technology product.

Establishing the Sony Name During the early 1950s, Japanese products

suffered from a public perception of poor quality.

Totsuken developed the TR-55 transistor radio in Japan and introduced it to the US market that same year (Sony 1988).

A year later, Totsuken was able to successfully improve on the transistor radio and produced the TR-63; the worlds smallest pocket radio

Sony in January 1958.

Sony Entry into World Markets In the beginning stages, the foreign office

tends to be flexible and highly independent. Morita tended to operate in those markets

that he believed were important and where Sony products would be most readily accepted.

The company established its first showroom in New York City.

Building a Sony Name A successful brand name creates a

resonance or connection in the consumers mind toward a company's product or service.

The Sony Walkman portable music player, the Sony/Philips audio CD player, and the Sony PlayStation videogame.

Demonstrations of the CD were being made worldwide in preparation for the planned launch of the CD in October 1982.

Organizational Structureand Business Operations The Sony Corporation was led by Akio

Morita until 1989 Ohgas tenure as President, that Sony

purchased CBS Records and Columbia Pictures.

The company consists of five primary business

areas that include: 1) Electronics, 2) Music, 3) Film, 4) Game and 5) Insurance

Strategic Planning Four steps involved in the strategic

management process. They include: 1. Environmental Scanning 2. Strategy Formulation 3. Strategy Implementation 4. Evaluation and Control

Environmental scanning Environmental scanning is the ability to

identify strategic factors (both external and internal to the organization) that can significantly impact the firm's business operations.

Environmental scanning requires the ability to assess the internal strengths and weakness of the organization as well as the external opportunities and threats to the organization

Economic Factors Economic factors are marketplace changes

that can help or adversely affect your business operations. 1. Spiraling inflation 2. Economic recession 3. Natural calamity 4. The availability of a product substitute

CORE COMPETENCIES Economies of Scale and Scope in manufacturing and research and development arising from its

numerous facilities situated in Japan, the United States and other countries worldwide.

Unique Quality Technology owing to heavy emphasis on research Sony Corporations commitment to research & development activities

has always been one of its top strategies to remain competitive in the market.

Differentiated Products The continuous pursuit of research and development process enables

Sony Corporation to produce a steady stream of originally differentiated products which makes it difficult for competitors to find substitutes.

Because of this differentiated approach, Sony Corporation is able to market their products worldwide, which enables them in turn to maximize the returns on research and development expenditures