Case Study Presentation Sir Movia
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Transcript of Case Study Presentation Sir Movia
TOPIC
SONYRamzan Idrees
Usman Khan
History 7 May 1946 World War 2 Masaru Ibuka started
a radio repair shop in a bomb-damaged Name Created by combining Sonus And Sony The company entered into consumer electronics
market in 1950 with its tape recorder. 1960 American Branch Sonam Leading Manufacture of audio video
communication and information and technology product.
Establishing the Sony Name During the early 1950s, Japanese products
suffered from a public perception of poor quality.
Totsuken developed the TR-55 transistor radio in Japan and introduced it to the US market that same year (Sony 1988).
A year later, Totsuken was able to successfully improve on the transistor radio and produced the TR-63; the worlds smallest pocket radio
Sony in January 1958.
Sony Entry into World Markets In the beginning stages, the foreign office
tends to be flexible and highly independent. Morita tended to operate in those markets
that he believed were important and where Sony products would be most readily accepted.
The company established its first showroom in New York City.
Building a Sony Name A successful brand name creates a
resonance or connection in the consumers mind toward a company's product or service.
The Sony Walkman portable music player, the Sony/Philips audio CD player, and the Sony PlayStation videogame.
Demonstrations of the CD were being made worldwide in preparation for the planned launch of the CD in October 1982.
Organizational Structureand Business Operations The Sony Corporation was led by Akio
Morita until 1989 Ohgas tenure as President, that Sony
purchased CBS Records and Columbia Pictures.
The company consists of five primary business
areas that include: 1) Electronics, 2) Music, 3) Film, 4) Game and 5) Insurance
Strategic Planning Four steps involved in the strategic
management process. They include: 1. Environmental Scanning 2. Strategy Formulation 3. Strategy Implementation 4. Evaluation and Control
Environmental scanning Environmental scanning is the ability to
identify strategic factors (both external and internal to the organization) that can significantly impact the firm's business operations.
Environmental scanning requires the ability to assess the internal strengths and weakness of the organization as well as the external opportunities and threats to the organization
Economic Factors Economic factors are marketplace changes
that can help or adversely affect your business operations. 1. Spiraling inflation 2. Economic recession 3. Natural calamity 4. The availability of a product substitute
CORE COMPETENCIES Economies of Scale and Scope in manufacturing and research and development arising from its
numerous facilities situated in Japan, the United States and other countries worldwide.
Unique Quality Technology owing to heavy emphasis on research Sony Corporations commitment to research & development activities
has always been one of its top strategies to remain competitive in the market.
Differentiated Products The continuous pursuit of research and development process enables
Sony Corporation to produce a steady stream of originally differentiated products which makes it difficult for competitors to find substitutes.
Because of this differentiated approach, Sony Corporation is able to market their products worldwide, which enables them in turn to maximize the returns on research and development expenditures