Capturing Mindshare - October 2010

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To win the war of words on the web, you need a battle plan to capture organic market share. Creating volumes of SEO content and publishing it on the web is not the best strategy these days. You need competitive intelligence tools to drive the strategy. You need a vision on how to increase traffic and improve listing positions, and a roadmap for performance goals. Trying to put all these pieces together may seem difficult, if not impossible. Until now. Join Byron White of ideaLaunch and Mike Roberts of Spyfu, offering two very different solutions on how to develop the strategy you need to capture mindshare -- the new measurement for success. Mike will discuss some new SpyFu technology solutions that offer the vision you need. Byron will discuss breakthrough content planning methodology including content curation, content plans and secrets that set the stage for performance goals. These two different approaches will leave you with dozens of ideas, secrets and methods to hit the ball out of the park!

Transcript of Capturing Mindshare - October 2010

Monthly Content Marketing Webinar

October 2010Capturing Mindshare

Byron White

ideaLaunch

Mike Roberts

SpyFu

cassie.villa@idealaunch.com

The Content Planning Process to Capture MindShare

cassie.villa@idealaunch.com

Evaluate the organic market share of

keywords and traffic.

cassie.villa@idealaunch.com

Evaluate the competitors content

marketing tactics and strategy.

cassie.villa@idealaunch.com

Curate the content on-site and off-site and

the social conversations on the web

cassie.villa@idealaunch.com

Find the wants and needs of readers and

customers

Surveys

Phone Calls

Search Box

Social Media

Web Analytics

Keyword Popularity

Customer Service

Questionnaires

cassie.villa@idealaunch.com

Use keyword research tools to help find

the hot topics and develop keyword silos

WordVision.com

SpyFu.com

Compete.com

QuantCast.com

SEOMajestic.com

Raven-SEO-Tools.com

Tools.SEOBook.com

SEOToolSet.com

LinkVendor.com

MarketLeap.com

cassie.villa@idealaunch.com

The SEO plan guides optimization, SEO

scoring and performance goals

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The Content Plan guides content

creation and development process

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The Information Plan offers the

architectural layout for SEO and content

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The Executive Summary offers a

benchmark for performance

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Measure ROI and improved mind share

in a variety of ways.

cassie.villa@idealaunch.com

Tagging the published date of content is

required for measuring performance.

Secrets to ROI Tracking

Tag Published Date

Track Link Phrases

Build Keyword Silos

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Track improved listing positions

impacted by content deployment

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Track increase in organic traffic

impacted by content deployment

cassie.villa@idealaunch.com

Track increases in time-on-site and

return visitors

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Track increases in lead generation

interacting with content assets

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Track increased sales impacted by

content marketing

cassie.villa@idealaunch.com

Byron White, ideaLaunch

Chief Idea Officer

Twitter: @ByronWhite

Byron[at]ideaLaunch.com

617-227-8800 x 201

Book Author

101 Content Marketing Tips

Speaker Events 2010

BrightTalk

Search Engine Strategies

PR Web Thrive

Inbound Marketing Summit

28 Total Speaking Events

Free Content Marketing Tips book here: ideaLaunch.com/101

cassie.villa@idealaunch.com

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